Ingredients, read off the label
What each ingredient is, which products put it on the front of the label, and how the ad lines naming it held up when we checked them.
Hyaluronic acid
Humectant
34 products / 20 ad lines
Panthenol
Humectant and conditioning agent
30 products / 12 ad lines
Allantoin
Conditioning agent
22 products / 4 ad lines
Ceramide
Skin lipid
19 products / 17 ad lines
Niacinamide
Vitamin B3 derivative
12 products / 2 ad lines
Houttuynia cordata extract
Plant extract
8 products / 2 ad lines
Squalane
Emollient oil
8 products / 4 ad lines
Centella asiatica extract
Plant extract
7 products / 2 ad lines
Gluconolactone
Polyhydroxy acid
5 products / 1 ad line
Jojoba seed oil
Emollient wax ester
5 products / 2 ad lines
Sea water
Water phase base
5 products / 4 ad lines
Asiaticoside
Centella isolate
4 products / 1 ad line
Asiatic acid
Centella isolate
3 products / 1 ad line
Madecassic acid
Centella isolate
3 products / 1 ad line
Mung bean extract
Plant extract
3 products / 1 ad line
Soapwort leaf extract
Plant extract
3 products / 1 ad line