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What is Nicotinamide Mononucleotide?

We did not find this ingredient name in CosIng, the European Commission’s public database of cosmetic ingredients, so this page carries no definition of the ingredient. What it does carry is the products that put it on the front of the label.

Which products use it?

Of the 399 products whose labels we have read, 2 put this one on the front.

The history of Whoo

Bichup Self-Generating NAD Power Ampoule

We checked 6 lines this product advertises against the ingredient list and public documents. None of them hold up on their own. They are partly right at best.

2partly backed1overstated3no evidence

See the label check (6 lines)

Claims translated from Korean, originals preserved.

partly backed2
  • Contains 50% 'NAD Power24™' (NAD 500ppm)
    Korean original

    'NAD Power24™'를 50% 함유한(NAD 500ppm)

  • In addition, by combining niacinamide and NMN, which are precursor substances to NAD production, it activates NAD more effectively and enhances skin improvement effects.
    Korean original

    또 NAD 생성 이전 단계 물질인 나이아신아마이드와 NMN을 함께 배합, NAD를 더 효과적으로 활성화하고 피부 개선 효과를 높였다.

overstated ad line1
  • "We have secured human application test results showing that when Jasaeng Essence, the representative product of the Bichup line, is used together with the ampoule, the skin barrier improves by 33%."
    Korean original

    "비첩 라인 대표 제품인 자생 에센스와 앰풀을 함께 사용했을 때 피부 속 장벽이 33% 개선된다는 인체적용시험 결과를 확보했다"

no evidence3
  • A single drop of the ampoule contains as many as 55 billion NAD liposomes.
    Korean original

    앰풀 한 방울에 들어있는 NAD 리포좀 개수만 550억 개에 달한다.

  • As a result, using the ampoule once allows you to experience a skin renewal effect that rapidly improves ▲ elasticity in the pore area ▲ moisture ▲ radiance ▲ and even skin texture.
    Korean original

    그 결과 앰풀을 1회 사용하면 ▲모공 부위 속 탄력 ▲보습 ▲윤기 ▲피부 결까지 빠르게 개선되는 스킨 리뉴얼 효과를 볼 수 있다.

  • It also has excellent absorption, absorbing about 3.6 times faster and more deeply than the existing in-house essence.
    Korean original

    흡수력도 좋아서 기존 자사 에센스 대비 3.6배 가량 더 빠르고 깊이 스며들며

easydew

EGFx Downtime Serum

We checked 5 lines this product advertises against the ingredient list and public documents. None of them hold up on their own. They are partly right at best.

1likely1partly backed1overstated2no evidence

See the label check (5 lines)

Claims translated from Korean, originals preserved.

likely, not proven1
  • Downtime
    Korean original

    다운타임

partly backed1
  • [Calming Booster]
    Korean original

    [진정부스터]

overstated ad line1
  • EGFx
no evidence2
  • Containing 83% EGFx 'Downtime Serum'
    Korean original

    EGFx를 83% 함유한 '다운타임 세럼'

  • Product materials present 5-minute use results showing 24% soothing support for temperature-change-related barrier damage, 8.4% soothing support for heat-related skin stress, and 5.2% soothing support for mask-related skin stress

What is it usually paired with?

Ingredients that other products put on the front of the label together with this one.