Trends, checked against the label
Trending ingredients and routines, and whether the ingredient lists back up the buzz.
Exosome, NAD, stem cell: three words looked up in the ingredient list
Some trend words have a line in the ingredient list and some do not. Looked up, NAD has one, exosome mostly does not, and stem cell does not.
PDRN is on 96 product names, and the lists actually back it up
Most trend words shrink when you read the ingredient list. This one does not. 96 Korean products are named for PDRN and every readable list but one carries it.
Mucin is having a moment and Korean lists barely print it
Snail mucin is everywhere in conversation and on seven Korean labels we hold. One of the two products named for mucin prints no mucin at all.
Retinal is the rare trend word that arrives with a number
Seventeen Korean products put retinal on the front. All sixteen with a list we hold print it, and fifteen print how much, which almost no trend word does.
Minimalism, counted against what a formula actually needs
Four ingredient names appear on most Korean labels we hold. Knowing which four tells you how short a short list can honestly get, and when short is a signal.
Slugging arrived without the ingredient it was built on
The routine is named after petrolatum. Four Korean labels we hold print it, three lip products and a soap, so the face version runs on something else.
The needle in a needle shot is printed as silica
Four Korean products are named after microneedles. No list among them prints a needle or a spicule. All four print silica, and none prints how much.
Peptide labels do not carry one peptide, they carry a pile of them
424 Korean labels carry a peptide and between them they print 1,784 peptide entries. One label alone accounts for 48 of those, and it prints a level for none.
Vegan is a claim about sourcing, and the list cannot confirm it
40 Korean products carry vegan in the name. No ingredient list prints the word as an ingredient, because it is not one. Here is what you can check yourself.
The thing that tones up a tone up sunscreen is a pigment
47 Korean labels put tone up in the name. 39 carry titanium dioxide, none of the 182 labels holding it print how much, and that is the whole effect.
