JUMISO
JUMISO JUMISO Niacinamide 10 Serum
Ingredient analysis and how the ad lines read
Read on 2026-09-21
What is this product?
A brightening and tone-care serum built around 10% niacinamide at the second position of the ingredient list. Tranexamic acid, glutathione, zinc PCA and madecassic acid appear in the mid-to-late part of the list, so the tone-care claim is ingredient-supported while elasticity and whitening claims lack disclosed testing.
What makes it different?
The printed 10% niacinamide concentration at position 2 is unusually explicit and lets buyers verify the headline active. Supporting brightening ingredients such as tranexamic acid (14), glutathione (22) and hexylresorcinol (38) are spread through the mid-to-late list rather than clustered at the top. The formula also carries soothing items including madecassic acid (30), asiatic acid (31) and allantoin (37). No fragrance, essential oils or drying alcohols were found in the 42-item list.
What is in it?
The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.
This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.
Key ingredient
- Water
- Niacinamide
- Propanediol
- Butylene Glycol
- Methylpropanediol
- Tripropylene Glycol
- 1,2-Hexanediol
- Hydroxyacetophenone
- Acrylates/C10-30 Alkyl Acrylate Crosspolymer
- Arginine
- Glycereth-25 PCA Isostearate
- Glycerin
- Ethylhexylglycerin
- Tranexamic Acid
- Trisodium Ethylenediamine Disuccinate
- Gardenia Florida Fruit Extract
- Dextrin
- Biosaccharide Gum-1
- Zea Mays (Corn) Kernel Extract
- Dipropylene Glycol
- Backhousia Citriodora Leaf Extract
- Glutathione
- Hyaluronic Acid
- Hydrogenated Lecithin
- Hydrolyzed Hyaluronic Acid
- Sodium Hyaluronate
- Polyglyceryl-10 Oleate
- Asiaticoside
- Hedera Helix (Ivy) Extract
- Madecassic Acid
- Asiatic Acid
- Fructan
- Zinc PCA
- Glucose
- Paeonia Suffruticosa Root Extract
- Portulaca Oleracea Extract
- Allantoin
- Hexylresorcinol
- Squalane
- Succinic Acid
- Artemisia Princeps Leaf Extract
- Rhodiola Rosea Root Extract
Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.
Did the ad claims hold up?
We checked the one line this product advertises against the ingredient list and public documents. Here is how they read: partly backed: 1.
Claims translated from Korean, originals preserved.
partly backed1
- [Daily Tone/Texture Care] Niacinamide 10 Serum 40ml, , Jumiso, Elasticity/Whitening
Korean original
[데일리 톤/결 케어] 나이아신아마이드 10 세럼 40ml, , 주미소, 탄력/미백
Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.