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UREUN

UREUN Vegan Slightly Alkaline Soybean Cleanser

Ingredient analysis and how the ad lines read

Read on 2026-10-02

What is this product?

UREUN Vegan Slightly Alkaline Soybean Cleanser (120 mL tube) is a grain-powder foam cleanser whose ingredient notice lists 35 entries: four fatty acids with potassium hydroxide, a taurate, two glucosides and a betaine as surfactant entries, four grain powders, four grain or seed extracts, walnut shell powder, a fragrance entry and ceramide NP near the end. The brand prints a pH of 9.5 plus or minus 1.0, so it is a clearly alkaline soap-type wash that suits oily skin wanting a squeaky clean finish and is a poor first pick for dry, sensitive or fragrance-averse skin. Its gentle claim rests on a patch-test card with no printed result.

What makes it different?

A weakly alkaline soap-type foam that adds four grain powders and four grain extracts with the powder amount printed, set against a gentle claim whose test card shows no result.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 5 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 30 lines this product advertises against the ingredient list and public documents. Here is how they read: backed by evidence: 1 · likely, not proven: 6 · partly backed: 4 · overstated ad line: 1 · no source confirms it: 17 · says nothing: 1.

Claims translated from Korean, originals preserved.

backed by evidence1

  • 4 grain extracts that consider skin even during cleansing
    Korean original

    세안 중에도 피부를 생각한 4가지 곡물 추출물

likely, not proven6

  • Squeaky-clean and neat cleansing!
    Korean original

    뽀득하고 말끔한 세정!

  • Fluffy and rich foam texture
    Korean original

    몽글몽글하고 풍성한 거품 텍스처

  • Creamy and fine foam gently wraps the skin to help with thorough cleansing.
    Korean original

    크리미하고 미세한 거품이 피부를 부드럽게 감싸 꼼꼼한 세안을 도와줍니다.

  • By adding walnut tree fruit shell powder to weakly alkaline cleansing, it cleanly washes away sebum and waste impurities to help with a refreshing cleanse.
    Korean original

    약알칼리성 세정에 호두나무열매껍질가루를 더해 피지와 노폐물을 말끔하게 씻어내어 개운한 세안을 도와줍니다.

  • Walnut tree fruit shell powder helps wash away dead skin cells and waste impurities on the skin surface.
    Korean original

    호두나무열매껍질가루가 피부 표면의 각질과 노폐물을 씻어내는 데 도움을 줍니다.

  • Due to the nature of naturally derived ingredients, there may be slight differences in product color and viscosity depending on manufacturing time and environment. This does not affect product quality.
    Korean original

    자연 유래 원료의 특성상 제조 시기 및 환경에 따라 제품의 색상과 점도에 미세한 차이가 있을 수 있습니다. 이는 제품의 품질에는 영향을 주지 않습니다.

partly backed4

  • Weakly alkaline & walnut shell powder neat cleansing
    Korean original

    약알칼리성 & 호두껍질가루 말끔 클렌징

  • ※ Contains corn starch 12,500ppm, rice powder 12,500ppm, barley powder 12,500ppm, black soybean powder 12,500ppm
    Korean original

    ※ 옥수수전분 12,500ppm, 쌀가루 12,500ppm, 보리가루 12,500ppm, 검정콩가루 12,500ppm 함유

  • Contains moisturizing·conditioning ingredients glycerin, ceramide NP, and plant oils together.
    Korean original

    보습·컨디셔닝 성분인 글리세린, 세라마이드 NP와 식물성 오일을 함께 담았습니다.

  • On days when you used only sun serum, it is okay to cleanse with Kong Cleansing alone.
    Korean original

    선세럼만 사용한 날에는 콩클렌징만으로 세안해도 괜찮습니다.

overstated ad line1

  • 4 grain powders finely ground from raw ingredients as they are
    Korean original

    원물 그대로 곱게 갈아낸 4가지 곡물 가루

no source confirms it17

  • Gentle and refreshing! Clean cleansing is weakly alkaline Kong Cleansing!
    Korean original

    순하고 개운하게! 깔끔한 세정은 약알칼리성 콩클렌징!

  • Vegan certification
    Korean original

    비건 인증

  • Low-irritation test completed
    Korean original

    저자극 테스트 완료

  • Gentle and refreshing weakly alkaline Kong Cleansing
    Korean original

    순하고 개운하게 약알칼리성 콩클렌징

  • Skin low-irritation test completed
    Korean original

    피부 저자극 테스트 완료

  • We thoroughly checked even skin irritation.
    Korean original

    피부 자극까지 꼼꼼하게 확인했습니다.

  • Without burden even with daily use
    Korean original

    매일 사용해도 부담 없이

  • Experience a clean and refreshing finish with weakly alkaline cleansing.
    Korean original

    약알칼리성 세정으로 말끔하고 개운한 마무리감을 경험해 보세요.

  • Skin conditioning with grain-derived extracts
    Korean original

    곡물 유래 추출물로 피부 컨디셔닝

  • The Vegan Society vegan certification completed
    Korean original

    The Vegan Society 비건 인증 완료

  • Waste impurities that need to be washed away, cleanly with weakly alkaline cleansing
    Korean original

    씻어내야 할 노폐물은 말끔하게 약알칼리성 클렌징

  • Contains 4 grain-derived powders designed with skin conditioning and skin texture refinement in mind, completing Yuareun's own grain cleansing formula.
    Korean original

    피부 컨디셔닝과 피부결 정돈을 고려한 4가지 곡물 유래 파우더를 담아 유아른만의 곡물 클렌징 포뮬러를 완성했습니다.

  • Adds extracts derived from Coix seed·sesame·perilla·black soybean to help condition so skin can remain comfortable even after cleansing.
    Korean original

    율무·참깨·들깨·검은콩 유래 추출물을 더해 세안 후에도 피부가 편안하게 유지될 수 있도록 컨디셔닝을 돕습니다.

  • For a moist feeling even after cleansing
    Korean original

    세안 후에도 촉촉한 느낌을 위해

  • Yuareun vegan weakly alkaline Kong Cleanser can be used comfortably as a daily cleanser in both morning and evening.
    Korean original

    유아른 비건 약알칼리성 콩클렌저는 데일리 클렌저로 아침과 저녁 모두 부담 없이 사용하실 수 있습니다.

  • One-week milia·uneven texture changes confirmed through real purchase reviews
    Korean original

    실제 구매 후기로 확인한 일주일 좁쌀·요철 변화

  • K-grain cleansing reviews experienced firsthand by US Amazon customers
    Korean original

    미국 Amazon 고객들이 직접 경험한 K-곡물 클렌징 후기

says nothing1

  • Cleansing recipe completed with grains
    Korean original

    곡물로 완성한 클렌징 레시피

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

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