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MIDHA

MIDHA 쌀겨 스크럽 폼

Ingredient analysis and how the ad lines read

Read on 2026-09-27

What is this product?

MIDHA 쌀겨 스크럽 폼 is a 150 ml soap-based scrub cleansing foam whose statutory list leads with rice bran water at 337,316 ppm, builds a potassium soap from four fatty acids, and carries real rice bran particles at 9,000 ppm plus rice bran extract and seven plant extracts. It has no fragrance entry and no exfoliating acid; the brand prints an alkaline pH of 9.3. Claims of no irritation and sensitive-skin suitability rest on a 0.00 result printed without test details. Suited to oily skin that tolerates alkaline washes and wants a physical scrub; dry or reactive skin may find it stripping.

What makes it different?

A physical rice bran scrub in an alkaline potassium soap foam, with rice bran water printed first at about a third of the formula and the particle and extract amounts disclosed in the statutory list itself.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 6 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 29 lines this product advertises against the ingredient list and public documents. Here is how they read: backed by evidence: 3 · likely, not proven: 3 · partly backed: 6 · overstated ad line: 5 · no source confirms it: 11 · says nothing: 1.

Claims translated from Korean, originals preserved.

backed by evidence3

  • 34% rice bran water
    Korean original

    34% 쌀겨수

  • Microplastics NO
    Korean original

    미세플라스틱 NO

  • Contains 337,316ppm rice bran water
    Korean original

    쌀겨수 337,316ppm 함유

likely, not proven3

  • Even daily makeup cleansing, effortlessly in one go
    Korean original

    데일리 메이크업 클렌징까지 부담 없이 한 번에

  • pH 9.3 / mildly alkaline
    Korean original

    pH 9.3 / 약알칼리성

  • Thick cream texture containing rice bran
    Korean original

    쌀겨 함유 도톰한 크림 제형

partly backed6

  • Gently smooths with natural rice bran, without microplastics
    Korean original

    미세 플라스틱없이 천연 쌀겨로 부드럽게 정돈

  • A rice-derived ingredient combination designed based on patented technology
    Korean original

    특허 기술을 바탕으로 설계된 쌀 유래 성분 조합

  • Mida's patented ingredient that adds rice bran extract + 7 plant-derived ingredients to care for the nutrition your skin needs in a balanced way.
    Korean original

    쌀겨추출물 + 7가지 식물 유래 성분을 더해 피부에 필요한 영양을 균형 있게 케어하는 미다만의 특허 성분.

  • Dense adsorbing real rice bran scrub
    Korean original

    쫀쫀 흡착 리얼 쌀겨 스크럽

  • This is a vegan product certified under the demanding and strict standards of The Vegan Society of the UK
    Korean original

    영국 비건 소사이어티의 까다롭고 엄격한 기준에 인증을 받은 비건 제품입니다

  • Deep Cleansing Mild Scrub Foam
    Korean original

    딥 클렌징 마일드 스크럽 폼

overstated ad line5

  • Cleansing + dead skin cell smoothing + skin protection all at once
    Korean original

    세정 + 각질 정돈 + 피부 보호를 동시에

  • Dead skin cell care you smooth out every day, without irritation
    Korean original

    자극 없이, 매일 정돈하는 각질 케어

  • Smooths old dead skin cells without irritation
    Korean original

    묵은 각질을 자극없이 정돈하고

  • Thoroughly clears impurities inside pores
    Korean original

    모공 속 노폐물을 말끔하게 정리하며

  • Even sensitive skin can use it without burden
    Korean original

    민감한 피부도 부담 없이 사용 가능합니다

no source confirms it11

  • No.1 Rice Water Cleanser, daily skin texture care with rice bran
    Korean original

    No.1 쌀뜨물 클렌저, 쌀겨로 데일리 피부결관리

  • 0.0 low irritation
    Korean original

    0.0 저자극

  • Barrier,moisturizing care
    Korean original

    장벽,보습케어

  • The reason moisture remains even after washing your face
    Korean original

    세안 후에도 촉촉함이 남는 이유

  • Care that clearly smooths skin tone and adds a subtle glow
    Korean original

    피부 톤을 맑게 정돈하고 은은한 윤기를 더하는 케어

  • Cares for a collapsed skin barrier to maintain a moisturized skin condition
    Korean original

    무너진 피부 장벽을 케어해 촉촉한 피부 컨디션 유지

  • Anti-aging care that cultivates firm, resilient skin
    Korean original

    탄력 있는 피부로 가꾸는 안티에이징 케어

  • Rice bran particles perfected through hundreds of tests roll gently over the skin
    Korean original

    수백번의 테스트로 완성된 쌀겨 입자가 피부 위를 부드럽게 굴러가며

  • Comfortable skin with no tightness even after washing your face
    Korean original

    세안 후에도 당김 없이, 편안한 피부

  • Skin reaction 0.00, judged low irritation
    Korean original

    피부 반응도 0.00 저자극 판정

  • Mida signed an MOU agreement with Gochang, Jeonbuk, a UNESCO biosphere reserve, and uses eco-friendly rice from a clean region to make it.
    Korean original

    미다는 UNESCO 생물권 보전지역인 전북 고창과 MOU 협약을 맺어 청정한 지역의 친환경 쌀을 사용해 만듭니다.

says nothing1

  • Protects the skin comfortably
    Korean original

    피부는 편안하게 보호합니다

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines