Name: sidmool HOUTTUYNIA CORDATA CICA FOAM CLEANSING
Brand: sidmool

What is this product?

A 165ml sidmool foam cleanser with two amounts printed inside its ingredient list: houttuynia cordata water at a domestically sourced 30% at position 2, and panthenol at 1% at position 9. The 30% is corroborated by structure, since the distillate sits above purified water at position 4, which is unusual for a cleanser. The surfactant system is a mild sulfate free trio with no soap base, and the cica content is five entries deep rather than a single extract. Two things to discount: quercitrin is named as the reason the houttuynia matters but is not an ingredient and has no assay behind it, and the mildly acidic claim is a claim about a number with no pH published anywhere in the files held. Also remember the format, since a rinse-off product gives all of that seconds of contact time.

What makes it different?

Two disclosed amounts and one structural fact. Printing 30% next to a botanical distillate is common; putting that distillate ahead of purified water in the list is the part that makes the number credible, and this label does both. The cica side is deeper than the shorthand, with four isolated centella derivatives behind the extract, and the cleansing side is sulfate free with no soap base, which is the formulation choice that makes a weak acid position possible in the first place. What is missing is the evidence layer: no pH value for a product whose name claims one, no assay for the marker compound the copy leads with, and no test or review population of any kind.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 4 lines this product advertises against the ingredient list and public documents. One of them looks likely, though none are proven outright.

Claims translated from Korean, originals preserved.

likely, not proven1

Comfortable and hydrating cleansing even for sensitive, problematic skin
Korean original
민감한 문제성 피부에도 편안하고 촉촉한 클렌징

partly backed3

Contains 30% of domestic Houttuynia cordata water rich in quercetin
Korean original
쿠에르시트린이 풍부한 국내산 약모밀수 30% 함유
Cica soothing care for skin concerns and panthenol (vitamin B5) barrier protection!
Korean original
시카 고민 진정 관리와 판테놀(비타민 B5) 장벽 보호!
A mildly acidic foam cleanser containing 15 years of Houttuynia cordata history and deep love
Korean original
어성초 15년의 역사와 찐한 사랑을 담은 약산성 폼클렌징

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.