FULLY Lemon Vita Bubble Serum

What is this product?

A Korean foaming serum from FULLY's lemon line, registered as a dual function cosmetic for brightening and wrinkle improvement, with niacinamide disclosed at 2 percent and adenosine as the notified actives across 43 listed entries. Lemon fruit water at 65.5 percent leads the list ahead of glycerin and the glycols, with purified water only at position 7, and the brand's headline 69 percent is that figure plus lemon peel water at 3.5 percent. The three vitamin C derivatives the name points to are each disclosed at 300 parts per billion. No fragrance entry appears, but lemon peel oil at 276 ppm, lemon grass oil and ginger root oil do, with limonene and citral declared at the end. No human study appears behind any efficacy claim on the surfaces read. Best read as a light 2 percent niacinamide serum for oily or dehydrated skin that tolerates citrus scent.

What makes it different?

Two things stand out against a standard brightening serum: the water phase is lemon water rather than purified water, disclosed at 65.5 percent with peel water adding 3.5 more, and the brand publishes nine separate concentrations on the ingredient list itself, which is unusual and which is also what makes the vitamin C story checkable at 300 parts per billion.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 3 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

• 레몬수
• Propanediol
• Glycerin
• Tripropylene Glycol
• 레몬껍질수
• 1,2-Hexanediol
• Water
• Niacinamide
• Pentylene Glycol
• C12-14 Alketh-12
• Butylene Glycol
• Xanthan Gum
• Coptis Japonica Root Extract
• Sodium Citrate
• Octyldodeceth-16
• Hydroxyacetophenone
• Citric Acid
• Ethylhexylglycerin
• Adenosine
• Disodium EDTA
• Citrus Limon (Lemon) Peel Oil
• Hydrogenated Lecithin
• Nymphaea Alba Flower Extract
• 레몬머틀잎추출물
• Ulmus Davidiana Root Extract
• Amaranthus Caudatus Seed Extract
• Malus Domestica Fruit Extract
• Caprylic/Capric Triglyceride
• Centella Asiatica Extract
• Ficus Carica (Fig) Fruit Extract
• Cymbopogon Schoenanthus Oil
• Ceramide NP
• Zingiber Officinale (Ginger) Root Oil
• Tocopherol
• Sodium Ascorbyl Phosphate
• Ascorbyl Tetraisopalmitate
• 3-O-Ethyl Ascorbic Acid
• Glutathione
• Arbutin
• Ferulic Acid
• Arginine/Lysine Polypeptide
• Limonene
• Citral

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: Citrus Limon (Lemon) Peel Oil, Cymbopogon Schoenanthus Oil, Zingiber Officinale (Ginger) Root Oil

Did the ad claims hold up?

We checked 27 lines this product advertises against the ingredient list and public documents. 7 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.

• FULLY Green Tomato TonerAnother product in the same category
• Goodal Green Tangerine Vita C E TXA SerumAnother product in the same category