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THE FACE SHOP

THE FACE SHOP Migamsu Bright Facial Cleansing Foam

Ingredient analysis and how the ad lines read

Read on 2026-09-07

What is this product?

Pick this only for oily skin that wants a hard wash, and avoid it if the skin is dry, reactive or fragrance-sensitive. THE FACE SHOP Migamsu Bright Facial Cleansing Foam is a 150ml rinse-off Korean face wash whose 32-item statutory list is a classic mass-market construction: 미리스틱애씨드, 스테아릭애씨드 and 라우릭애씨드 printed around 포타슘하이드록사이드, which is a potassium-soap recipe, with 소듐라우릴설페이트 alongside it and 코카미도프로필베타인 as the co-surfactant. The name promises brightness and the label does not carry it: the two rice materials are disclosed at 2.2 ppm and 10 ppm, no notified whitening active appears anywhere, and the goods record prints 심사필 여부 as 해당사항 없음. 향료 is declared with 헥실신나몰 named, and three colourants are printed. No pH figure is published. There is no review population here at all, because the ranking snapshot does not carry this product's identifier, so every use statement is read off the ingredient list rather than from reported use.

What makes it different?

Two things set it apart, and neither is flattering. The name sells brightness while the list quantifies its two rice materials at 2.2 ppm and 10 ppm with no notified whitening active behind them, which makes it a clear worked example of a name-versus-label gap. And its own list stacks an alkyl sulfate on top of a full potassium-soap base rather than choosing one or the other, which is what makes it thorough and what makes it unsuitable for most of the skin types the category now targets.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 9 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 미리스틱애씨드, 스테아릭애씨드, 라우릭애씨드, 글라이콜다이스테아레이트, 글리세릴스테아레이트, 피이지-100스테아레이트, 코카마이드엠이에이

Did the ad claims hold up?

We checked 2 lines this product advertises against the ingredient list and public documents. None of them hold up. There is nothing behind them.

Claims translated from Korean, originals preserved.

no evidence2

  • Migamsu Bright
    Korean original

    미감수 브라이트

  • For all skin types
    Korean original

    모든피부용

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.