beplain

beplain Mung Bean Weakly Acidic Cleansing Foam

Ingredient analysis and how the ad lines read

Read on 2026-09-03

What is this product?

Good daily wash for oily, dehydrated or rough-textured skin, in 80ml and 160ml, with no fragrance and no colourant on the list; bad one for inflamed acne, for skin that flares from rubbing, and for anyone reactive to ethanol, which is on the list at an undisclosed level.

What makes it different?

Two things separate it on the cleansing-foam shelf. The surfactants are three amino-acid types with no fatty acid and no hydroxide at any position on those 37 entries, which is the composition the weakly acidic name actually requires, in a category where most rivals are soap; beplain publishes no pH, so the name is structurally credible but unmeasured. And it puts ppm figures on both mung bean entries, which is rare, and which also exposes the gap between soft marketing words like 촉촉한 and 부드럽게 and a 37-ingredient formula that abrades your face at every wash.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: Hydrogenated Lecithin

Did the ad claims hold up?

We checked 6 lines this product advertises against the ingredient list and public documents. One of them looks likely, though none are proven outright.

Claims translated from Korean, originals preserved.

likely, not proven1

  • Mung Bean Weakly Acidic Cleansing Foam
    Korean original

    녹두 약산성 클렌징폼

partly backed1

  • When washing, dispense an appropriate amount and lather with water. Roll gently to massage along the grain of the skin, then rinse clean with lukewarm water.
    Korean original

    세안 시 적당량을 덜어 물과 함께 거품을 냅니다. 부드럽게 롤링하여 피부 결을 마사지한 후 미온수로 깨끗하게 씻어냅니다.

overstated ad line3

  • A moist cleanser that washes away even fine dust
    Korean original

    미세먼지도 씻어주는 촉촉한 클렌저

  • It cleanly cleanses impurities inside pores, sebum, flakes and even ultrafine dust.
    Korean original

    모공 속 노폐물과 피지, 각질, 초미세먼지까지 말끔하게 클렌징해줍니다.

  • All skin types
    Korean original

    모든 피부 타입

says nothing1

  • Pore confidence, mung bean
    Korean original

    모공자신감, 녹두

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.

Which articles cover it?

Articles on this site that write about this product.