Luvum

Luvum Calming Repair Cica Gel Mask

Ingredient analysis and how the ad lines read

Read on 2026-09-25

What is this product?

A soothing gel sheet mask from Korean brand Luvum, sold in boxes of five 33 g sheets and worn about 40 minutes by the label, with 30 minute, 2 hour and overnight options on the brand page. The 53-entry list is a water gel thickened with carob gum and Irish moss, with centella extract at 15, centella triterpenoids, dipotassium glycyrrhizate, allantoin, panthenol, a ceramide trio and corn mint, eucalyptus and lemongrass extracts. Fragrance is the last entry. No exfoliating acid; the two acid-named entries are centella triterpenoid acids. Not a filed functional cosmetic. The brand's fourfold young-centella claim is a raw-material statement, and two of its three test percentages do not follow from the printed values.

What makes it different?

A cooling centella gel sheet built on carob gum and Irish moss with a ceramide, phytosterol and cholesterol trio, sold for irritated skin, with the label's 40 minute wear and the brand's own overnight option; fragranced, with aromatic plant extracts.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 세틸에틸헥사노에이트, 글리세릴스테아레이트, 폴리솔베이트60, 마카다미아씨오일, 폴리글리세릴-3메틸글루코오스다이스테아레이트, 피이지-100스테아레이트

Did the ad claims hold up?

We checked 20 lines this product advertises against the ingredient list and public documents. 3 of them look likely, though none are proven outright.

Claims translated from Korean, originals preserved.

likely, not proven3

  • Skin-soothing gel mask with just one sheet
    Korean original

    단 한 장으로 피부진정 겔 마스크

  • A soothing moisture gel mask that calms irritated skin with just one sheet
    Korean original

    단 한 장으로 성난 피부를 다독이는 진정 수분 겔 마스크

  • FSC-certified paper & soy ink
    Korean original

    FSC 인증 종이 & 소이 잉크

partly backed6

  • Rapid-soothing young Cica gel mask
    Korean original

    급속 진정 어린 시카 겔 마스크

  • Immediate soothing, moisture, and cooling care
    Korean original

    즉각적인 진정, 수분, 쿨링 케어

  • The immediate cooling effect of mint extract with a refreshing sensation
    Korean original

    청량감을 느껴지는 민트 추출물의 즉각적인 쿨링 효과

  • Skin soothing improvement rate from external irritation 79.09%
    Korean original

    외부 자극에 의한 피부 진정 개선율 79.09%

  • Skin cooling improvement rate 107.12%
    Korean original

    피부 쿨링 개선율 107.12%

  • Sensitive skin irritation test completed
    Korean original

    민감 피부 자극 테스트 완료

overstated ad line3

  • Gentle natural-origin extracts without irritation
    Korean original

    자극 없이 순한 자연 유래 추출물

  • Moisture content of 90% or more that maintains inner skin hydration
    Korean original

    피부 속 촉촉함을 유지하는 90% 이상 수분 함유량

  • An effect that gently soothes even sensitive skin without irritation concerns
    Korean original

    민감 피부도 자극 걱정 없이 순하게 진정시키는 효과

no evidence7

  • 4 times the soothing effect of young Centella extract
    Korean original

    진정 효과 4배 어린 병풀 추출물

  • 4 times soothing active ingredients compared to regular Centella
    Korean original

    일반 병풀 대비 진정 유효 성분 4배

  • Highly concentrated active ingredients extracted only from young Centella at the initial stage just before harvest offer excellent soothing effects to delicate, sensitive skin.
    Korean original

    병풀 수확 직전 초기 단계에서만 추출한 어린 병풀의 고농축 유효성분이 예민 피부, 민감 피부에 탁월한 진정 효과를 선사합니다

  • With a gel-type pack that holds the essence as is, it increases skin adhesion and maximizes active ingredient delivery.
    Korean original

    에센스를 그대로 머금은 겔 타입 팩으로 피부 밀착력을 높여 유효 성분 전달을 극대화 시킵니다

  • With a sheet that becomes increasingly transparent over time, active ingredients are absorbed deep into the skin.
    Korean original

    시간이 지날수록 점점 투명해지는 시트로 피부 안쪽까지 유효성분이 흡수됩니다

  • Skin moisture content (hydration) improvement rate 108.22%
    Korean original

    피부 수분 함유량(보습) 개선율 108.22%

  • When irritation is severe, stabilizes the skin and maintains a long-lasting soothing effect
    Korean original

    자극감이 심할 때 피부를 안정화 시키고 장시간 진정 효과 유지

says nothing1

  • Just, a concentrated soothing solution that starts with one sheet of gel mask
    Korean original

    단, 한 장의 겔 마스크로 시작하는 집중 진정 솔루션

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines