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Hanyul

Hanyul Pure Artemisia Deep Clarifying Mask to Foam Cleanser

Ingredient analysis and how the ad lines read

Product photo of Hanyul Pure Artemisia Deep Clarifying Mask to Foam Cleanser

Read on 2026-09-12

What is this product?

A 120 mL mugwort cleanser that works two ways: a daily foam, or a one to two minute pack rolled off with lukewarm water. The base is soap, three potassium fatty acid salts, so the rinse runs weakly alkaline, and the brand markets that as the feature rather than hiding it. Glycerin is the first ingredient at a disclosed 40 percent with water second at 27 percent, silica sits fourth as an oil adsorbent, and ten hyaluronic acid derivatives sit in the last quarter. Salicylic acid and sodium salicylate are present at positions 51 and 52 with no concentration published. It is fragranced. Not a functional cosmetic: the statutory field reads 해당 없음. No pH figure is published anywhere.

What makes it different?

Two things. The dual format is real rather than a naming trick: the thickener and silica load are what let one paste work as both a dwell-on pack and a lather, and the brand gives separate instructions and separate frequencies for each. And the alkaline base is disclosed and argued for, against a category default of weakly acidic, which makes this a deliberate position rather than an oversight.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 레시틴, 하이드로제네이티드레시틴, 살리실릭애씨드, 소듐살리실레이트

Did the ad claims hold up?

We checked 19 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence2

  • With 40% moisturizing ingredients, more than water, it moistens without any tightness.
    Korean original

    물보다 많은 보습 성분 40% 함유로 당김없이 촉촉하게

  • #SebumAbsorptionCleansing
    Korean original

    #피지흡착 클렌징

likely, not proven3

  • With a chewy, snugly adhering mugwort rice cake texture that gently pulls out daily sebum, a daily cleansing pack foam.
    Korean original

    쫀득하게 밀착되는 쑥떡 텍스처로 부드럽게 하루피지를 뽑아내는 데일리 클렌징 팩폼

  • Contains mugwort-cica BHA™.
    Korean original

    쑥시카 BHA™ 함유

  • A chewy mugwort rice cake texture specialized in sebum absorption, created by kneading 5,000 times over 100 minutes.
    Korean original

    100분동안 5천번을 치대 완성한 피지 흡착에 특화된 쫀득한 쑥떡 텍스처

partly backed6

  • Pore impurities -92.3 % powerful cleansing.
    Korean original

    모공 속 노폐물 -92.3 % 강력 세정

  • Even with just one use, sebum -48.5% removal.
    Korean original

    한번만 사용해도 피지 -48.5% 제거

  • With just one cleanse, moisture + 6.7 %.
    Korean original

    1회 세안만으로 보습량 + 6.7 %

  • After cleansing, skin temperature decreased by -6.3°C, confirming a pore-cooling soothing effect (temporary temperature reduction after warming, same test conditions).
    Korean original

    세안 후 피부 온도가 -6.3°C 감소하여 모공 쿨링 진정 효과를 확인했습니다(가온 후 일시적 온도 감소, 동일 시험 조건)

  • Finely ground '100% domestic mugwort' added, sebum out!
    Korean original

    '100% 국내산 쑥' 을 곱게 갈아 넣어 피지 쑥!

  • ✓ As a cleansing foam, every day. ✓ As a cleansing pack, use once every 2~3 days.
    Korean original

    ✓ 클렌징 폼 으로는 매일매일. ✓ 클렌징 팩 으로는 2~3일에 한 번 사용해주세요.

overstated ad line4

  • 10-complex hyaluronic acid delivers moisture 'up to 10 layers* 10 layers' into the skin.
    Korean original

    10중 히알루론산 으로 피부 속 '10층까지* 10겹' 수분 주입

  • With the 10-complex hyaluronic acid formula, just one cleanse increased skin moisture by +95.3% (artificial skin moisture measurement, Amorepacific Technology Research Institute).
    Korean original

    10중 히알루론산 포뮬러로 1회 세안만으로 피부 수분량이 +95.3% 증가했습니다(인공피부 수분량 측정, 아모레퍼시픽 기술연구원)

  • Makeup and even sunscreen, easy-wash at once with no residue!
    Korean original

    메이크업, 선크림까지도 남김 없이 한 번에 이지워시!

  • Cleansing power - mildly alkaline 100%, mildly acidic 51% / Sebum cleansing - mildly alkaline 97%, mildly acidic 48% / Black & white head cleansing - mildly alkaline 94%, mildly acidic 51% / Moisture after washing - mildly alkaline 97%, 57%
    Korean original

    세정력 - 약알칼리 100% , 약산성 51% / 피지세정 - 약알칼리 97%, 약산성 48% / 블랙&화이트 헤드 세정 - 약알칼리 94%, 약산성 51% / 세안 후 촉촉함 - 약알칼리 97%, 57%

no evidence3

  • 01 Open pores, readily absorb old sebum 02 Close pores, after washing close open pores with cooling effect!
    Korean original

    01 모공 열고, 묵은 피지를 쑥쑥 흡착 02 모공 닫기, 세안 후 쿨링 효과로 열린 모공 닫기!

  • We added a softening process that gently softens raw mugwort so you don't have to worry about irritation!
    Korean original

    자극 걱정 없게 쑥원물을 부드럽게 해주는 연화과정을 추가했어요!

  • Dermatology test completed SKIN IRRITATION TESTED / Ocular irritation alternative test completed HET-CAM TESTED / 9 FREE
    Korean original

    피부과 테스트 완료 SKIN IRRITATION TESTED / 안자극 대체 테스트 완료 HET-CAM TESTED / 9 FREE

says nothing1

  • Comfortable cleansing that excludes unnecessary ingredients.
    Korean original

    불필요한 성분을 배제한 편안한 클렌징

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.