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Beauty of Joseon

Beauty of Joseon Relief Sun Aqua-fresh: Rice + B5

Ingredient analysis and how the ad lines read

Read on 2026-09-29

What is this product?

Relief Sun Aqua-fresh: Rice + B5 (맑은쌀선크림 아쿠아프레쉬) is a 50 mL Korean organic-filter sunscreen from Beauty of Joseon, printed as SPF50+ PA++++ and marked as a functional sunscreen. It builds a light lotion on water and a rice water listed at 30.07 percent, with five organic UV filters, panthenol at a printed 1.05 percent and a silicone and powder finish, and it carries no fragrance token or essential oil. The brand cites human-application tests on 21 adults for irritation soothing, water loss and sebum, and index tests for SPF and PA, without linking any report. Its copy uses absolutes for UV blocking, white cast and irritation that the shown data does not reach.

What makes it different?

A lotion-type organic-filter sunscreen that prints concentrations for four ingredients (rice water 30.07 percent, panthenol 1.05 percent, rice bran oil 0.17 ppm, rice amino acids 1 ppb) and puts measured SPF and PA values for a domestic and an overseas test on its own detail page. Its filter set differs from the brand's original sunscreen, and its sensory and low-irritation absolutes rest on single-arm 21-adult panels.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 18 lines this product advertises against the ingredient list and public documents. Here is how they read: backed by evidence: 1 · likely, not proven: 3 · partly backed: 10 · overstated ad line: 4.

Claims translated from Korean, originals preserved.

backed by evidence1

  • UV-blocking functional cosmetic
    Korean original

    자외선차단 기능성 화장품

likely, not proven3

  • Light lotion texture without stickiness
    Korean original

    끈적임 없이 가벼운 로션 제형

  • Sunscreen with a refreshing lotion texture that absorbs smoothly into the skin
    Korean original

    피부에 부드럽게 흡수되는 산뜻한 로션 제형 선크림

  • As if applied and not applied, naturally without white cast
    Korean original

    바른 듯 안바른 듯 백탁 없이 자연스럽게

partly backed10

  • Low-irritation organic sunscreen
    Korean original

    저자극 유기자차 선크림

  • Soothes irritated skin and protects the barrier
    Korean original

    자극 받은 피부 진정 및 장벽 보호

  • Powerful UV-blocking effect confirmed by two clinical trials at home and abroad
    Korean original

    국내/외 두번 임상으로 확인된 강력한 자외선 차단 효과

  • Immediate soothing of skin irritation caused by heat / Cooling effect, skin irritation reduced by 51.07%
    Korean original

    열에 의한 즉각적 피부 자극 진정 / 쿨링 효과 피부 자극 51.07% 감소

  • Clear and lively skin with 30% rice water and rich vitamins and minerals
    Korean original

    쌀수 30% 풍부한 비타민과 미네랄 성분으로 맑고 생기 있는 피부

  • Panthenol (Vitamin B5) protects and soothes the skin barrier from UV rays and external irritation
    Korean original

    판테놀 (Vitamin B5) 자외선과 외부 자극으로부터 피부 장벽을 보호, 진정

  • Water-full sunscreen that removes oil and holds moisture
    Korean original

    유분은 덜어내고 수분을 담은 물찬 선크림

  • Effect of improving skin barrier against external irritation, moisture loss reduced by 55.06%
    Korean original

    외부 자극에 의한 피부 장벽 개선 효과 수분 손실량 55.06% 감소

  • Sensitive skin irritation test completed
    Korean original

    민감성 피부 자극 테스트 완료

  • Changes in sebum amount and improvement effect after 2 weeks of use, sebum amount reduced by 38.90%
    Korean original

    2주 사용 후 피지량 변화 및 개선 효과 피지량 38.90% 감소

overstated ad line4

  • Moist and non-sticky, UV rays perfectly blocked
    Korean original

    끈적임 없이 촉촉하게 자외선은 완벽 차단

  • Effect of reducing skin temperature increased by heat, skin temperature reduced by 152.83%
    Korean original

    열에 의해 증가된 피부 온도 감소 효과 피부 온도 152.83% 감소

  • Low-irritation safe sunscreen with no worries even for acne / sensitive skin
    Korean original

    여드름 / 민감성 피부도 걱정 없는 저자극 안심 선크림

  • Makeup base that clings without stickiness, smudging, white cast, or irritation
    Korean original

    끈적임, 밀림, 백탁, 자극 없이 착붙는 메이크업 베이스

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

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