Beauty of Joseon

Beauty of Joseon Relief Sun : Rice + Niacinamide

Ingredient analysis and how the ad lines read

Read on 2026-09-24

What is this product?

A Korean daily sunscreen from Beauty of Joseon's rice line, sold as a 50 mL cream tube on the brand's own store and filed as a UV protection functional cosmetic at SPF50+ and PA++++. Protection is organic only: four organic UV filters and no zinc oxide or titanium dioxide, which removes the usual source of white cast. Niacinamide is printed at 2 percent; rice extract, rice germ extract and three rice ferments carry printed levels in ppm and ppb. The brand prints SPF and PA test figures from 2021 and 2022, some on a Rice + Probiotics named version, and irritation, moisture and suitability tests whose footnotes do not name the product tested. There is no fragrance entry, no essential oil and no exfoliating acid. No lived use reports were collected.

What makes it different?

Within the brand's landed sunscreens this is the organic filter cream, where the tinted sibling relies on zinc oxide and titanium dioxide. Its label prints its own active levels, niacinamide at 2 percent and the rice entries in ppm and ppb, which makes the gap between the rice ferment copy and the list visible. The trade-off is test attribution: the brand's test footnotes either name an older Rice + Probiotics version or no product at all.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 3 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 코코-카프릴레이트/카프레이트, 폴리글리세릴-3메틸글루코오스다이스테아레이트, 소듐스테아로일글루타메이트

Did the ad claims hold up?

We checked 30 lines this product advertises against the ingredient list and public documents. One of them holds up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence1

  • UV-blocking functional cosmetic
    Korean original

    자외선차단 기능성 화장품

likely, not proven2

  • As if worn, as if not, natural with no white cast
    Korean original

    바른 듯 안바른 듯 백탁 없이 자연스럽게

  • Soft moisture cream type
    Korean original

    부드러운 수분 크림 타입

partly backed21

  • Without irritation, strong UV protection
    Korean original

    자극없이 자외선은 강력하게

  • Low-irritation organic UV-blocking sun cream
    Korean original

    저자극 유기자차 선크림

  • Non-sticky, moisture-full, and dewy
    Korean original

    끈적임 없이 수분 가득 촉촉함

  • Strong UV protection effect confirmed through two clinical trials both domestically and internationally
    Korean original

    국내/외 두번 임상으로 확인된 강력한 자외선 차단 효과

  • SPF 50+ (52.5 ±5.8)
  • PA++++ (16.1 ±2.4)
  • SPF 50+ (63.1 ±0.6)
  • PA++++ (19.0 ±2.0)
  • Even sensitive and acne-prone skin with frequent breakouts can use with peace of mind
    Korean original

    민감하고 트러블이 잦은 여드름성 피부도 안심 사용

  • Acne-prone skin suitability test completed
    Korean original

    여드름성 피부 사용 적합 테스트 완료

  • Non-comedogenic formula
    Korean original

    논코메도제닉 포뮬러

  • Sebum level reduced by 39%
    Korean original

    피지량 39% 감소

  • A low-irritation UV blocker comfortable even for sensitive skin
    Korean original

    민감한 피부도 편안한 저자극 자외선 차단제

  • Relief Sun Cream that can be used and reapplied daily without worry about skin irritation
    Korean original

    피부 자극 걱정없이 매일 쓰고 덧바르는 릴리프 선크림

  • Sensitive skin irritation test completed
    Korean original

    민감성 피부자극 테스트 완료

  • Moisture holding that keeps morning-applied moisture from drying out until night
    Korean original

    아침에 바른 수분 그대로 밤까지 마르지 않는 수분 홀딩

  • Full of moisture all day! One application and moisture 463% pop!
    Korean original

    하루종일 수분 가득! 한번만 발라도 수분이 463% 팡!

  • Skin irritation reduced by 32%
    Korean original

    피부 자극 32% 감소

  • Makeup base that clings on without stickiness, sliding, white cast, or irritation
    Korean original

    끈적임, 밀림, 백탁, 자극 없이 착붙는 메이크업 베이스

  • Rice extract + Probiotics
    Korean original

    쌀추출물 + 프로바이오틱스

  • Bright moisture glow without white cast
    Korean original

    백탁없이 빛나는 수분 광채

overstated ad line2

  • Rice fermentation complex full of moisture and nutrition
    Korean original

    수분과 영양을 가득 담은 쌀 발효 콤플렉스

  • The moisture of rice bran water and the nutrition of rice fermentation extract keep skin comfortable and moist all day long
    Korean original

    쌀겨수의 수분과 쌀 발효 추출물의 영양이 피부를 하루 종일 편안하고 촉촉하게

no evidence3

  • Soothes irritated skin and protects the skin barrier
    Korean original

    자극 받은 피부 진정 및 장벽 보호

  • Skin absorption UP with a combination of 13 fermented ingredients including nuruk mold, Lactobacillus, and yeast
    Korean original

    누룩균, 락토바실러스, 효모 등 13가지 발효 성분 조합으로 피부 흡수력 UP

  • Contains fermented lysate to soothe skin irritated by external environment and help protect the skin barrier
    Korean original

    발효 용해물 함유로 외부 환경에 자극 받은 피부를 진정, 피부 장벽 보호에 도움

says nothing1

  • Oil and moisture balance
    Korean original

    유수분 밸런스

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.