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Anua

Anua Rice 70 Intensive Moisturizing Milk

Ingredient analysis and how the ad lines read

Read on 2026-09-21

What is this product?

A rice-fermented-feel emulsion lotion built on 71 percent rice bran water with niacinamide, five ceramide types and three forms of hyaluronate, suited to dry or dehydrated skin wanting a fragrance-free moisturizing step. Coconut oil sits mid-list, so very clog-prone skin should patch test.

What makes it different?

The formula leads with rice bran water rather than plain water, with rice extract at 3,767ppm plus rice protein and hydrolyzed rice protein further down. It pairs niacinamide at position five with five ceramides (NP, AS, AP, NS, EOP), cholesterol and phytosphingosine for barrier support. No fragrance, essential oils or drying alcohols appear in the list, and only three concentrations are printed (71 percent, 3,767ppm, 3,000ppb, 0.03ppb).

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 6 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: Cocos Nucifera (Coconut) Oil, Polysorbate 20