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WIZARD JOSEON

WIZARD JOSEON Nuruk Balm

Ingredient analysis and how the ad lines read

Read on 2026-10-02

What is this product?

Wizard Joseon Nuruk Balm is a 100 ml sleeping pack for dark spots, labelled as a whitening and wrinkle-improvement functional cosmetic. Its 35-entry ingredient list, read from the brand's own detail image, has water first, two fermented filtrates in second and third place (one with a printed 73,462 ppm), niacinamide ninth and tranexamic acid tenth, over a polymer gel base with three silicone entries. No fragrance, ethanol or exfoliating acid entry is printed, and no pH is given. The brand's kojic acid and Rice-EGF stories have no matching entry in the list, and its clinical percentages come without a baseline or a comparison arm.

What makes it different?

A niacinamide plus tranexamic acid pairing in a ferment-led overnight pack, set against marketing that names a kojic acid and a Rice-EGF that the printed list does not show, with clinical percentages that carry no baseline.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 28 lines this product advertises against the ingredient list and public documents. Here is how they read: partly backed: 15 · overstated ad line: 5 · no source confirms it: 7 · says nothing: 1.

Claims translated from Korean, originals preserved.

partly backed15

  • ✔Blemish improvement 158.6% improvement clinical trial completed
    Korean original

    ✔기미 개선 158.6% 개선 임상 완료

  • ✔ Stocked in dermatology clinics and pharmacies
    Korean original

    ✔ 피부과 및 약국 입점

  • ✔Contains blemish-suppressing kojic acid , blemish eraser tranexamic acid
    Korean original

    ✔기미 억제 코직산 , 기미 지우개 트라넥삼산 함유

  • Whitening·Wrinkle improvement dual functional cosmetics
    Korean original

    미백·주름개선 이중 기능성 화장품

  • Manufactured in a CGMP-certified facility
    Korean original

    CGMP 인증 시설 제조

  • Nuruk kojic acid 8% + tranexamic acid 2% + niacinamide 2%
    Korean original

    누룩코직산 8% + 트라넥삼산 2% + 나이아신아마이드 2%

  • Total 12% · 120,000ppm
    Korean original

    총 12% · 120,000ppm

  • Fermented ingredients 14%
    Korean original

    발효성분 14%

  • Completed the skin low-irritation test and the skin sensitivity test.
    Korean original

    피부 저자극 테스트와 피부 민감성 테스트를 완료했습니다.

  • Patent No. 10-2472487 — UR-Shine, registered November 25, 2022
    Korean original

    특허 제10-2472487호 — UR-Shine, 2022년 11월 25일 등록

  • Contains 146,500ppm of premium fermented nuruk
    Korean original

    최고급 발효 누룩 146,500ppm 함유

  • Skin low-irritation test completed
    Korean original

    피부 저자극 테스트 완료

  • Skin sensitivity test completed
    Korean original

    피부 민감성 테스트 완료

  • [Whitening*Wrinkle improvement dual functional cosmetics]
    Korean original

    [미백*주름개선 이중 기능성 화장품]

  • Lightens the color of melanin pigment deposited on the skin, cultivating dark and dull skin tone into something even clearer and more radiant
    Korean original

    피부에 침착된 멜라닌 색소의 색을 엷게 해주어 어둡고 칙칙한 피부 톤을 한층 더 맑고 빛나게 가꾸어 줌

overstated ad line5

  • Blemishes that disappear while you sleep
    Korean original

    자는 동안 없어지는 기미

  • A naturalist blemish sleeping cream born after long years of research
    Korean original

    오랜 연구 결과 끝에 탄생한 자연주의 기미 수면크림

  • The clinical trial for blemishes that disappear while you sleep does not lie!
    Korean original

    자는동안 사라지는 기미 임상은 거짓말하지 않습니다!

  • The optimal 3-ingredient recipe combination that definitely improves even blemishes you already have
    Korean original

    이미 생긴 기미도 확실하게 개선하는 최적의 3종 레시피 조합

  • Tranexamic acid penetrates deep into the skin and removes the root of inner blemishes that do not show on the surface.
    Korean original

    트라넥삼산이 피부 깊숙이 스며들어 표면에 드러나지 않는 속기미의 뿌리를 제거합니다.

no source confirms it7

  • Designed around ingredients that even pregnant women can use.
    Korean original

    임산부도 사용할 수 있는 성분을 중심으로 설계했습니다.

  • The first-ever blemish sleeping pack
    Korean original

    최초로 선보이는 기미 수면팩

  • Plant-derived ingredients, low-irritation peace of mind 0.00
    Korean original

    식물 유래 성분으로 저자극 안심 0.00

  • Niacinamide, the only whitening functional ingredient, erases visible surface blemishes to make skin clear and transparent.
    Korean original

    유일한 미백 기능성 성분 나이아신아마이드가 눈에 띄는 겉기미를 지워 맑고 투명한 피부를 만듭니다.

  • Rice-EGF derived from rice cells builds the skin's self-sustaining environment and helps improve blemish area.
    Korean original

    쌀 세포 유래 Rice-EGF 성분이 피부의 자생환경을 구축하여 기미 면적 개선에 도움을 줍니다.

  • The patented ingredient UR-Shine, a natural fruit extract mixture, charges the skin with vitamin C to help with blemish improvement and whitening.
    Korean original

    천연 과일 추출 혼합물인 UR-Shine 특허 성분이 피부에 비타민C를 충전하여 기미 개선 및 미백에 도움을 줍니다.

  • Filled with plant-derived natural ingredients so that even sensitive and troubled skin can be used with confidence.
    Korean original

    민감한 피부와 문제성 피부도 안심하고 사용할 수 있도록 식물 유래 자연 성분으로 가득 채웠습니다.

says nothing1

  • Quality verified internally and externally
    Korean original

    대내외로 검증받은 품질

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

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