HERA

HERA MAKEUP REMOVER

Ingredient analysis and how the ad lines read

Read on 2026-09-21

What is this product?

A water-type point makeup remover built on silicone oils and a mild glucoside surfactant, with soothing and hyaluronic acid ingredients in the later half of the list. Strong one-touch and waterproof removal claims are not backed by disclosed testing, but the texture description fits the formula.

What makes it different?

The formula pairs water-first volatility (isododecane, caprylyl methicone, C9-12 alkane) with a single mild glucoside surfactant, giving lightweight cleansing without added fragrance or drying alcohol. Soothing and hydrating components, including allantoin at position 17, guaiazulene at 21, and five hyaluronic acid derivatives between positions 23 and 28, are concentrated in the later half. Concentrations and pH are not printed on the page checked here, and no test method or panel size is disclosed, so the cleansing performance claims rest on the formula alone.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 아이소도데케인, 카프릴릴메티콘, 메틸트라이메티콘, 세틸에틸헥사노에이트, 코코-카프릴레이트/카프레이트

Did the ad claims hold up?

We checked 7 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence2

  • A refreshing water-based makeup remover.
    Korean original

    산뜻한 워터 제형의 메이크업 리무버

  • A refreshing and soft texture like water.
    Korean original

    워터처럼 산뜻하고 부드러운 텍스처

partly backed3

  • Experience a gentle cleansing ritual with a water-like light formula. It provides a refreshing finish without any stickiness felt immediately after cleansing.
    Korean original

    워터같이 가벼운 제형으로 경험하는 부드러운 클렌징 리추얼. 클렌징 직후 느껴지는 끈적임 없이 산뜻한 마무리감을 선사합니다.

  • Soothing cleansing with no burden on the eyes.
    Korean original

    눈에 부담 없는 진정 클렌징

  • Allantoin comfortably soothes tired eye areas, providing a moist, low-irritation cleansing moment.
    Korean original

    알란토인이 지친눈가를 편안하게 진정시켜 주어 촉촉하게 저자극의 클렌징의 순간을 선사합니다.

overstated ad line1

  • Strong cleansing power that removes point makeup with one touch.
    Korean original

    포인트 메이크업을 원터치로 지워주는 강한 세정력

no evidence1

  • Waterproof makeup is also removed cleanly and without residue with just one touch.
    Korean original

    워터프루프 메이크업도 한 번의 터치만으로도 잔여물 없이 말끔하게 지워줍니다.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines