ETUDE SoonJung 10-Free Moisture Emulsion

What is this product?

A 130 mL light emulsion from a gentleness-focused line, and one of the rare cases where the free-from claim can be checked and holds. Ten exclusions are named and all ten are absent from the 24 item list: no animal-derived material, mineral oil, silicone, synthetic colourant, polyacrylamide, imidazolidinyl urea, triethanolamine, fragrance, PEG or paraben. The soothing pair the brand headlines, panthenol and madecassoside, sits at seven and twenty. Testing is unusually specific for this price bracket: a primary irritation test on 31 sensitive-skin adults reporting a score of 0.00, run by a named contract research institution in 2022, plus a 54 adult hypoallergenic panel. Two things to know. There is no occlusive at all, so dry skin needs a cream over it. And the brand calls the formula mildly acidic without publishing any pH value.

What makes it different?

Two, and both are about evidence rather than about the formula. The free-from list is verifiable rather than decorative: ten named exclusions, ten confirmed absences on the printed list. And the irritation testing names a contract research institution, a sensitive-skin panel, a date range and a numeric score, which is a level of specificity this price bracket rarely publishes. The formula itself is a deliberately plain light emulsion with a soothing pair and no actives.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.

Key ingredient

• Water
• Glycerin
• Propanediol
• Pentaerythrityl Tetraethylhexanoate
• 1,2-Hexanediol
• Squalane
• Panthenol
• Cetearyl Alcohol
• Bis-Diglyceryl Polyacyladipate-2
• Glyceryl Stearate
• Polyglyceryl-3 Methylglucose Distearate
• Ammonium Acryloyldimethyltaurate/VP Copolymer
• Hydrogenated Lecithin
• Acrylates/C10-30 Alkyl Acrylate Crosspolymer
• Xanthan Gum
• Glyceryl Caprylate
• Hydroxypropyl Starch Phosphate
• Disodium EDTA
• Ethylhexylglycerin
• Madecassoside
• Tromethamine
• Butylene Glycol
• Tocopherol
• Camellia Sinensis Leaf Extract

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 글리세릴스테아레이트, 폴리글리세릴-3메틸글루코오스다이스테아레이트, 하이드로제네이티드레시틴

Did the ad claims hold up?

We checked 9 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.

• ETUDE SoonJung pH 5.5 Relief TonerAnother product in the same category
• ETUDE Moistfull Collagen EmulsionAnother product in the same category