DEWYTREE

DEWYTREE Urban Shade Purple Tone-up Sun 50ml SPF50+ PA++++

Ingredient analysis and how the ad lines read

Read on 2026-09-21

What is this product?

A purple tone-up chemical sunscreen with broad-spectrum modern UV filters, niacinamide and adenosine for brightening and wrinkle care, and ceramides for barrier support. A good fit for those who want a tone-up finish without added fragrance or drying alcohol.

What makes it different?

The filter lineup combines five organic and inorganic filters, including newer broad-spectrum agents placed at the top of the list, which suggests meaningful UVA coverage. Niacinamide sits sixth and adenosine thirtieth, backing the functional brightening and wrinkle-improvement notices. Ultramarines (item 16) provide the purple tone-up effect. The list contains no added fragrance and no drying alcohol, with lavender flower extract and ceramides in the later half.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked the one line this product advertises against the ingredient list and public documents. Here is how they read: backed by evidence: 1.

Claims translated from Korean, originals preserved.

backed by evidence1

  • For functional cosmetics pursuant to the Cosmetics Act (whitening, wrinkle improvement, UV protection products, etc.): UV protection (SPF 50+ PA++++), whitening, wrinkle improvement
    Korean original

    화장품법에 따른 기능성 화장품(미백, 주름개선, 자외선차단제품 등)의 경우: 자외선 차단(SPF 50+ PA++++), 미백, 주름개선

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines