beplain

beplain 선뮤즈 톤업&코렉팅 선크림 [SPF50+/PA++++]

Ingredient analysis and how the ad lines read

Read on 2026-09-24

What is this product?

A lavender tinted Korean sunscreen from beplain's Sunmuse line, sold as a 50 ml tube on the brand's own mall. The statutory field files it as a triple function product for brightening, wrinkle care and UV protection at SPF50+ and PA++++, with niacinamide and adenosine printed. Protection is hybrid: three organic filters plus titanium dioxide, and a blue ultramarine pigment gives the violet cast the brand uses to correct a sallow tone. None of the six reef concern filters the brand excludes is printed, and there is no fragrance entry. The shown SPF and PA figures come from pre tests with three people each, a 31 person patch test scored zero irritation, and the brand says water resistance was not tested. No lived use reports were collected.

What makes it different?

Of the two other landed Sunmuse sunscreens, this is the one that prints titanium dioxide and ultramarine, which is what makes it the lavender tone up option in the brand's own four way comparison. The trade-offs: the shown protection figures are small pre tests, the long wear and no darkening claims rest on in house photos, and one tint cannot suit every skin depth.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 3 with no dictionary entry, left in Korean.

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 코코-카프릴레이트/카프레이트, 폴리글리세릴-3메틸글루코오스다이스테아레이트, 폴리글리세릴-6폴리하이드록시스테아레이트, 폴리글리세릴-6폴리리시놀리에이트, 소듐스테아로일글루타메이트

Did the ad claims hold up?

We checked 42 lines this product advertises against the ingredient list and public documents. 3 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence3

  • Whitening, wrinkle improvement, UV protection triple functional cosmetic (SPF50+ PA++++)
    Korean original

    미백, 주름개선, 자외선차단 3중 기능성 화장품 (SPF50+ PA++++)

  • SPF50+ PA++++ mixed organic/inorganic sunscreen
    Korean original

    SPF50+ PA++++ 유무기 혼합자차

  • Skin irritation test completed
    Korean original

    피부 자극 테스트 완료

likely, not proven5

  • Purple #ToneUpCorrection
    Korean original

    보랏빛 #톤업보정

  • The purple formula, which is the complementary color of yellow, corrects blotchy skin tone to make it uniform and bright.
    Korean original

    노란색의 보색인 보라색 제형이 얼룩덜룩한 피부톤을 잡아주어 균일하고 환하게 만들어줘요

  • A beauty filter effect that corrects yellowish, dull skin to appear clear and translucent.
    Korean original

    노랗고 칙칙한 피부를 청아하고 투명하게 보정하는 뷰티 필터 효과

  • No-seal, pin-type cap packaging for waste minimization
    Korean original

    쓰레기 최소화를 위한 NO씰링, 핀타입 캡 패키지

  • 0% animal ingredients, 100% vegan recipe
    Korean original

    동물성 성분 0% 100% 비건 레시피

partly backed6

  • Powerful UVA, UVB protection
    Korean original

    강력한 UVA, UVB 차단

  • With the complementary color principle, corrects yellow and red tones to create a uniform and radiant look!
    Korean original

    보색의 원리로 노란톤 붉은톤 잡고 균일하고 환하게!

  • Sunmuse, a master of its craft, PA++++ SPF50+ reliable protection
    Korean original

    본업천재 선뮤즈 PA++++ SPF50+ 확실한 차단력

  • PA 16.7 SPF 50+
  • A hybrid organic/inorganic sunscreen that has completed a pre-clinical UV protection index test, effectively blocking UVA and UVB.
    Korean original

    자외선 차단 지수 임상 프리(pre) 테스트를 완료한 유무기 혼합 자외선 차단제로 효과적으로 UVA, UVB를 차단해줍니다

  • The entire Beauplane Sunmuse line is manufactured without six ingredients that threaten the marine ecosystem.
    Korean original

    비플레인 선뮤즈 전 라인은 해양생태계를 위협하는 6가지 성분을 제외하여 제조하였습니다

overstated ad line3

  • Sweeps away dullness #PurpleSunCream
    Korean original

    칙칙함 싹 잡는 #보라선크림

  • Using complementary color effect, solves the typical skin tone concerns of East Asians!
    Korean original

    보색효과로 동양인의 대표적인 피부톤 고민 해결!

  • Skin irritation testing has been completed, so it can be used without worry even on sensitive skin.
    Korean original

    피부 자극 테스트를 완료하여 민감 피부도 걱정없이 사용 가능합니다

no evidence22

  • Any skin type #CustomToneUp
    Korean original

    어떤 피부든 #맞춤톤업

  • Light spreadability & moisturized feel
    Korean original

    가벼운 발림성 & 촉촉한 사용감

  • Long-lasting tone-up with no darkening worries
    Korean original

    다크닝 걱정 없는 롱래스팅 톤업

  • Upcycling beauty utilizing imperfect carrots
    Korean original

    못난이 당근을 활용한 업사이클링 뷰티

  • Natural #CustomToneUp for any skin tone
    Korean original

    어떤 피부톤에도 자연스러운 #맞춤톤업

  • Purple contains both red and blue tones, making it natural on any skin tone.
    Korean original

    보라색은 붉은빛과 푸른빛을 둘 다 지니고 있어 어떤 톤에도 자연스럽습니다

  • Regardless of cool or warm tone
    Korean original

    쿨톤 웜톤 상관없이

  • Regardless of skin brightness
    Korean original

    피부밝기 상관없이

  • Application as light as air
    Korean original

    공기처럼 가벼운 발림성

  • Long-lasting tone-up with no darkening or shine
    Korean original

    다크닝 & 번들거림 없이 오래가는 톤업 지속력

  • No transfer, clean staying power
    Korean original

    묻어남 없는 깔끔 고정력

  • Purple carrot extract for a tone-up + correction + nutrition synergy
    Korean original

    보라당근추출물로 톤업+보정+영양 시너지

  • Compared to regular carrots, purple carrots have superior nutrient content: polyphenols 1.5 times, flavonoids 10 times, anthocyanins 30 times.
    Korean original

    일반 당근 대비 영양 성분 함량이 뛰어난 보라당근 폴리페놀 1.5배, 플라보노이드 10배, 안토시아닌 30배

  • Reef-Friendly Clean Beauty
    Korean original

    Reef-Friendly 클린뷰티

  • Sunmuse Tone-up & Correcting Sun Cream is a 100% vegan product that has been vegan-certified by Eve Vegan in France.
    Korean original

    선뮤즈 톤업 & 코렉팅 선크림은 프랑스 이브 비건(Eve Vegan)으로부터 비건 인증을 획득한 100% 비건 제품입니다

  • A fresh, moist formula that stays natural and never cakes even when layered multiple times.
    Korean original

    여러 겹 올려도 자연스럽고 뭉침이 없는 산뜻촉촉 제형입니다

  • Sunmuse Tone-up & Correcting Sun Cream can be removed with cleansing foam without a dedicated remover.
    Korean original

    선뮤즈 톤업 & 코렉팅 선크림은 전용 리무버 사용 없이 클렌징 폼으로 지워집니다

  • Sunmuse Tone-up & Correcting Sun Cream does not have separate waterproof clinical data, but contains a next-generation polymer with excellent water resistance and breathability, making it strong against sweat and water.
    Korean original

    선뮤즈 톤업 & 코렉팅 선크림은 별도의 워터프루프 임상 내역은 없지만 방수성과 통기성이 우수한 차세대 폴리머를 함유하여 땀과 물에 강합니다

  • With SPF50+ PA++++, UV protection lasts for approximately 12 hours or more.
    Korean original

    SPF50+ PA++++로 약 12시간 이상 자외선 차단이 지속되나

  • For those who want a tone-up that adheres moistly and gives a well-nourished complexion
    Korean original

    촉촉하게 밀착되는 화잘먹 톤업을 원하는 분

  • A moist purple formula with no lifting
    Korean original

    들뜸 없는 보랏빛 촉촉 제형

  • Upcycling Beauty
    Korean original

    업사이클링 뷰티

says nothing3

  • Breaking the preconceptions of Tone-up SUN
    Korean original

    톤업SUN의 SUN입견을 깨다

  • Regardless of gender
    Korean original

    성별 상관없이

  • All ages and genders OK
    Korean original

    남녀노소 모두 OK

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

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