beplain

beplain Sunmuse Moisture Sunscreen

Ingredient analysis and how the ad lines read

Read on 2026-09-21

What is this product?

A 50 ml Korean sunscreen from beplain, built as a water led hydrating lotion type cream rather than an emulsion heavy sunscreen. Its statutory notice lists 30 ingredients and registers the product as a triple function cosmetic for brightening, wrinkle care and UV protection at SPF50+ and PA++++, with niacinamide and adenosine as the notified actives. Protection comes from four organic filters and no mineral filter: a long wave UVA absorber, a broad spectrum benzotriazole, and two triazone UVB absorbers. The brand cites an SPF and in vitro UVA evaluation and a patch based primary irritation study on 31 subjects, and states plainly that no water resistance testing was done, so no water resistance grade is printed. No fragrance entry and no drying alcohol appear in the printed list, and none of the six substances the brand names as a reef risk appears either. No INCI list and no pH figure appear on the pages read, and no lived use reports were collected.

What makes it different?

Runs the whole SPF50+ and PA++++ load on four organic filters with no mineral filter and no pigment, which is what lets it read as a hydrating lotion rather than a sunscreen layer, and pairs that with the two notified actives for brightening and wrinkle care in one morning step. The trade off is a thin occlusive side and a filter class that the sunscreen contact reaction literature is written about, plus a candid brand admission that nothing about water resistance was tested.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 코코-카프릴레이트/카프레이트, 폴리글리세릴-3메틸글루코오스다이스테아레이트

Did the ad claims hold up?

We checked 30 lines this product advertises against the ingredient list and public documents. 5 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence5

  • SPF50+ PA++++ Organic Sunscreen
    Korean original

    SPF50+ PA++++ 유기자차

  • Triple-functional cosmetic: whitening, wrinkle improvement, UV protection
    Korean original

    미백 주름개선 자외선 차단 3중 기능성 화장품

  • Skin irritation test completed
    Korean original

    피부 자극 테스트 완료

  • The [Beplain Sunmuse Moisture Sun Cream] commissioned by Moments Company was determined to be a non-irritating product in terms of primary skin irritation on human skin.
    Korean original

    ㈜모먼츠컴퍼니에서 의뢰한 [비플레인 선뮤즈 모이스처 선크림]은 인체 피부 일차자극 측면에서 비자극성 제품으로 판단된다.

  • All Beplain Sunmuse lines are manufactured by excluding 6 ingredients that threaten marine ecosystems.
    Korean original

    비플레인 선뮤즈 전 라인은 해양생태계를 위협하는 6가지 성분을 제외하여 제조하였습니다

likely, not proven3

  • Lotion-like light application
    Korean original

    로션처럼 가벼운 발림성

  • NO-sealing, pin-type cap package for minimizing waste
    Korean original

    쓰레기 최소화를 위한 NO씰링, 핀타입 캡 패키지

  • With a moist lotion-like formulation, for those who dislike the stuffy feeling typical of sunscreens.
    Korean original

    로션처럼 촉촉한 제형으로 선크림 특유의 답답함이 싫은 분

partly backed7

  • Powerful UVA, UVB protection
    Korean original

    강력한 UVA, UVB 차단

  • Sunmuse Moisture Sun Cream is a mild organic sunscreen manufactured with PEG-FREE raw materials.
    Korean original

    선뮤즈 모이스처 선크림은 PEG-FREE 원료로 제조된 마일드 유기 자외선 차단제입니다

  • Main-job genius: Sunmuse PA++++ SPF50+ definite protection
    Korean original

    본업천재 선뮤즈 PA++++ SPF50+ 확실한 차단력

  • PA 65.9 SPF 105.0
  • As an organic UV blocker that has completed clinical testing of its UV protection index, it effectively blocks UVA and UVB.
    Korean original

    자외선 차단 지수 본임상 테스트를 완료한 유기 자외선 차단제로 효과적으로 UVA, UVB를 차단해줍니다

  • Sunmuse Moisture Sun Cream is a 100% vegan product that has obtained vegan certification from Eve Vegan in France.
    Korean original

    선뮤즈 모이스처 선크림은 프랑스 이브 비건(Eve Vegan)으로부터 비건 인증을 획득한 100% 비건 제품입니다

  • Sunmuse Moisture Sun Cream has not undergone waterproof clinical testing, but it contains film-forming agents with good adhesion, so it does not easily wash off with sweat or water.
    Korean original

    선뮤즈 모이스처 선크림은 워터프루프 임상을 진행하지 않았지만 부착성이 좋은 필름포머가 함유되어 있어 땀과 물에 쉽게 지워지지 않습니다

overstated ad line7

  • 2-year consecutive beauty award WINNER's
    Korean original

    2년 연속 뷰티 어워드 WINNER의

  • #Reef Safe #Ocean Friendly
  • The moisture-based formula delivers instant moisture upon application, and lightly forms a moisturizing film to completely prevent moisture from escaping.
    Korean original

    수분 베이스 포뮬러가 바르는 순간 촉촉한 수분감을 선사하고 산뜻하게 보습막을 씌워 수분이 날아가는 것을 싹 막아줍니다

  • No likes or dislikes, anyone! Gentle and comfortable to use.
    Korean original

    호불호 없이 누구나! 순하고, 편안하게 사용할 수 있어요

  • Furthermore, it has completed skin irritation tests, so even sensitive skin can use it without worry.
    Korean original

    뿐만 아니라 피부 자극 테스트를 완료하여 민감 피부도 걱정없이 사용 가능합니다

  • We removed the foil sealing paper from the discharge port to minimize waste produced by the cosmetic.
    Korean original

    토출구 은박 씰링지를 없애 화장품으로부터 나오는 쓰레기를 최소화하였습니다

  • With SPF50+ PA++++, UV protection lasts approximately 12 hours or longer.
    Korean original

    SPF50+ PA++++로 약 12시간 이상 자외선 차단이 지속되나

no evidence5

  • With one hydrating sunscreen, comfortable as if you haven't applied anything!
    Korean original

    수분 선크림 하나로 안 바른 듯 편안하게!

  • Even if you apply only this moisture sun cream on bare skin before makeup, it maintains a smooth, moist skin finish without lifting for a long time.
    Korean original

    메이크업 전 맨 얼굴에 수분 선크림만 발라줘도 오랜시간 들뜸없이 매끈촉촉한 피부 표현를 유지시켜줘요

  • Strong UV protection barrier against mask friction
    Korean original

    마스크 마찰에도 강한 자외선 방어막

  • Featuring technology that resists removal, it boasts lasting power that doesn't easily come off even with frequent friction from masks.
    Korean original

    마찰에도 잘 지워지지 않는 기술이 적용되어 마스크로 인한 잦은 마찰에도 쉽게 지워지지 않는 지속력을 자랑해요

  • Sunmuse Moisture Sun Cream is removed with cleansing foam without the need for a dedicated remover.
    Korean original

    선뮤즈 모이스처 선크림은 전용 리무버 사용 없이 클렌징 폼으로 지워집니다

says nothing3

  • If you absolutely hate sticky, stuffy, dry sunscreens?
    Korean original

    끈적이고, 답답하고, 건조한 선크림은 딱 질색이라면?

  • #NoDryness #MoistureExplosion #MoistGentle
    Korean original

    #건조함NO #수분폭발 #촉촉순둥

  • Moisture cream? Sunscreen?
    Korean original

    수분크림이야? 선크림이야?

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.