Anua Heartleaf 77 Hyaluronic Acid Moisture Soothing Toner

What is this product?

If you want a heartleaf toner with nothing in it to react to, this is a strong pick: 250 mL with no fragrance, no essential oil, no alcohol and no exfoliating acid among its 30 ingredients, and heartleaf water listed first, ahead of purified water. Do not buy it for the 77 in the name, because Anua never says what 77 refers to and prints no amount for any ingredient.

What makes it different?

Heartleaf water sits at position one, ahead of purified water, which is rarer than the shelf full of heartleaf toners suggests, and eight separate hyaluronate species run through the back half of the list. The catch is that Anua discloses no amount for any of them, publishes no pH, and states on its own page that this product carries no functional cosmetic notification, so every number worth having is one the brand chose not to print.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 1 with no dictionary entry, left in Korean.

Key ingredient

• Houttuynia Cordata Flower/Leaf/Stem Water
• Water
• 1,2-산다이올
• Glycerin
• Glycereth-26
• Betaine
• Pentylene Glycol
• Sodium Citrate
• Isopentyldiol
• Ethylhexylglycerin
• Dipotassium Glycyrrhizate
• Citric Acid
• Acrylates/C10-30 Alkyl Acrylate Crosspolymer
• Tromethamine
• Panthenol
• Sodium Phytate
• Allantoin
• Sodium Hyaluronate
• Houttuynia Cordata Vesicles
• Hydrolyzed Sodium Hyaluronate
• Zinc PCA
• Hydroxypropyltrimonium Hyaluronate
• Lactobacillus Ferment
• Sodium Acetylated Hyaluronate
• Hydrolyzed Hyaluronic Acid
• Isoquercitrin
• Quercetin
• Hyaluronic Acid
• Sodium Hyaluronate Crosspolymer
• Potassium Hyaluronate

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 4 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.

• Anua Rice 70 Glow Milky TonerAnother product in the same category
• Anua PDRN 100 Hyaluronic Acid Booster TonerAnother product in the same category
• Abib Heartleaf Calming Toner Skin BoosterAnother product in the same category