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Anua

Anua Heartleaf 77% Soothing Sheet Mask

Ingredient analysis and how the ad lines read

Product photo of Anua Heartleaf 77% Soothing Sheet Mask

Read on 2026-09-12

What is this product?

Anua's 어성초 77 진정 마스크 is a 25ml single-use sheet mask sold as one sheet or a ten-sheet box, whose first ingredient is not water: houttuynia cordata flower, leaf and stem water at a printed 77 percent, ahead of glycerin and purified water in a 37-entry panel. There is no fragrance entry, no colorant, no alcohol, no essential oil and no exfoliating acid, and the statutory table records the functional-cosmetic field as 해당 사항 없음. A lipid group runs through the lower half, squalane at 19, shea butter at 20, ceramide NP at 28, glycolipid and glycosphingolipid at 30 and 31, and olive oil at 33. This brand page carries no marketing copy for it: the detail area is imagery only and the structured-data description is blank, leaving the statutory table and the usage line as its whole text. The usage line sets wear time at fifteen to twenty minutes with the remaining essence patted in rather than rinsed.

What makes it different?

The first ingredient is a botanical water at a disclosed 77 percent rather than purified water, and the number in the product name matches the number in the statutory ingredient row. And a brand surface that publishes no marketing claim at all for the product, leaving the legal disclosure table as the only text about it.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 3 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 칸디다봄비콜라/글루코오스/메틸레이프씨데이트발효물, 올리브오일, 글리세릴올리에이트, 시어버터

Did the ad claims hold up?

We checked 4 lines this product advertises against the ingredient list and public documents. 3 of them hold up. The rest are only partly right or have nothing behind them.

backed by evidence3

  • 약모밀꽃/잎/술기수(77%)
  • 기능성 화장품 식품의약품안전처 심사필 여부 해당 사항 없음
  • 1. 세안 후 토너로 피부결을 정돈합니다. 2. 얼굴에 알맞게 시트를 붙입니다. 3. 15 - 20분 후에 시트를 떼어내고 피부를 가볍게 두드려 남은 내용물을 흡수 시켜 줍니다.

partly backed1

  • 모든 피부에 사용

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

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