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I'm From Beet Purifying Mask

Ingredient analysis and how the ad lines read

Read on 2026-09-21

What is this product?

A kaolin and bentonite clay wash-off mask built around beet root powder (1.5%) and beet root extract, with panthenol and glucose for a softer, less stripping finish.

What makes it different?

The formula pairs two clays, kaolin sitting second and bentonite at position 19, with printed concentrations for the beet ingredients, which is uncommon transparency for a wash-off mask. Fatty alcohols and emollient esters appear throughout the mid-list, suggesting a creamier texture rather than a fast-drying pure clay. No drying alcohol was found in the list, and panthenol plus gluconolactone near the end point to a conditioning finish.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 4 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 에틸헥실팔미테이트, 아이소노닐아이소노나노에이트