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Abib

Abib Pore clay pack cleanser Heartleaf charcoal foam

Ingredient analysis and how the ad lines read

Read on 2026-09-21

What is this product?

A 120ml pack-to-foam clay cleanser built on five clays, charcoal powder at 7,744 ppm and Houttuynia Cordata extract at 3,038 ppm, aimed at oily, pore-prone skin. Numbers on the page for blackhead, whitehead and sebum improvement lack disclosed test conditions, so treat them as unverified. The formula is fragrance-free and rinse-off, which keeps irritation risk low.

What makes it different?

Clays sit at the very top of the list (kaolin third, bentonite fourth), which is unusually high for a cleanser and supports the pack-type use. Charcoal powder, Houttuynia Cordata extract and Houttuynia Cordata powder all carry printed concentrations, a level of disclosure few cleansers offer. The later half adds asiaticoside, madecassic acid, asiatic acid, allantoin, 4-terpineol and five hyaluronate forms, so the soothing layer goes beyond a basic surfactant wash. No fragrance ingredient appears anywhere in the 56-item list.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 4 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: Myristic Acid, Palmitic Acid, Stearic Acid

Did the ad claims hold up?

We checked 8 lines this product advertises against the ingredient list and public documents. One of them holds up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence1

  • Contains 165,000ppm of 5-type complex clay*
    Korean original

    5종 복합 클레이* 165,000ppm 함유

likely, not proven1

  • Color change is the timer
    Korean original

    컬러체인지가 곧 타이머

partly backed1

  • 1 minute sebum absorption, Houttuynia pack-to-foam
    Korean original

    1분 피지 흡착, 어성초 팩투폼

no evidence4

  • Blackheads improved by 34.01% immediately after use
    Korean original

    사용 직후 블랙헤드 34.01% 개선

  • Whiteheads improved by 36.85%
    Korean original

    화이트헤드 36.85% 개선

  • Sebum improved by 94.74% immediately after use
    Korean original

    사용 직후 피지 94.74% 개선

  • Cleanses 92.81% of waste inside pores immediately after use
    Korean original

    사용 직후 모공 속 노폐물 92.81% 세정

says nothing1

  • Absorbs even the hidden waste inside pores once more!
    Korean original

    모공 속 숨은 노폐물까지 한번 더 흡착!

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines