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TRU.HYAL100

TRU.HYAL100 슈가소다 파우더 클렌저

Ingredient analysis and how the ad lines read

Read on 2026-10-01

What is this product?

TRU.HYAL100 Sugar Soda Powder Cleanser is an 80 g dry powder face wash from a Korean brand, sold on the brand's own online mall in four pack formats that print the same 14 entries. The list opens with sucrose as a scrub, then sodium bicarbonate and citric acid as a fizzing pair and sodium cocoyl isethionate as the cleansing surfactant, with betaine, trehalose and sodium hyaluronate as humectant names, limonene and lemon peel oil at the tail, and no fragrance entry. The brand sells it on pore debris and moisture percentages and a 2021 primary irritation report, and prints no pH or amounts.

What makes it different?

A short 14 entry powder that pairs a sugar crystal scrub with a bicarbonate and citric acid fizzing pair and an isethionate surfactant, sold on percentage figures that rest on one 20 adult before and after footnote placed on a different pack's page. Its irritation story is a 2021 patch test report under a variant product name, next to a citrus peel oil and an allergen name in the list.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.

Worth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 14 lines this product advertises against the ingredient list and public documents. Here is how they read: likely, not proven: 2 · partly backed: 8 · overstated ad line: 2 · no source confirms it: 2.

Claims translated from Korean, originals preserved.

likely, not proven2

  • Makeup cleansing effect
    Korean original

    메이크업 세정효과

  • Sunscreen product cleansing effect
    Korean original

    자외선차단제품 세정 효과

partly backed8

  • 60-second magic all-in-one cleanser
    Korean original

    60초 매직 올인원 클렌저

  • Waste removal 99%, blackhead improvement 168%
    Korean original

    노폐물 제거 99%, 블랙헤드 개선 168%

  • 14 times the moisturizing power compared to washing with water
    Korean original

    물 세안 대비 보습력 14배

  • 99% cleansing of waste inside pores
    Korean original

    모공 속 노폐물 99%세정

  • Low-irritation human application test completed
    Korean original

    저자극 인체적용시험 완료

  • As a result of the human application test, the Sugar Soda Powder Cleanser is judged to be non-(non-)irritating.
    Korean original

    슈가소다파우더 클렌저는 인체적용시험 결과 비(무)자극성으로 판단된다.

  • Sugarcane-extracted sugar, a sugar that dissolves waste and fills in moisture
    Korean original

    사탕수수 추출 슈가 노폐물은 녹이고 보습은 채워주는 슈가

  • Belgian food additive baking soda, a baking soda whose natural carbonated bubbles burst out when it meets lukewarm water, cleansing waste inside pores and making skin bright
    Korean original

    벨기에산 식품첨가물 베이킹소다 미온수와 만나면 뿜어내는 자연 탄산버블이 모공 속 노폐물 세정으로 피부를 환하게 만들어주는 베이킹소다

overstated ad line2

  • With just 1 use, moisturizing improvement 1,481%, tightness relief improvement, elasticity improvement, barrier improvement
    Korean original

    단 1회 사용으로 보습개선 1,481% 당김완화개선 탄력개선 장벽개선

  • Spanish lemon peel oil, a lemon peel oil that gently dissolves old dead skin cells and makes skin clear
    Korean original

    스페인산 레몬껍질오일 오래된 각질을 부드럽게 녹이고 피부를 맑게 만들어주는 레몬껍질오일

no source confirms it2

  • 1 tub (80g) 100% natural ingredients
    Korean original

    1통(80g) 100%자연성분

  • TrueHyal100 has broken the principle that a cleanser with high moisturizing power has weak cleansing power.
    Korean original

    보습력이 높은 클렌저는 세정력이 떨어진다는 원칙 트루히알100이 깨뜨렸습니다.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines