Luvum
Luvum Witch Hazel Hyaluronic Acid Slightly Acidic Toner
Ingredient analysis and how the ad lines read
Read on 2026-09-22
What is this product?
A large-volume slightly acidic hydrating toner led by witch hazel water with sodium hyaluronate in the top ten, suited to sensitive skin that wants gentle daily hydration without added fragrance or drying alcohol.
What makes it different?
Witch hazel water, not plain water, sits first on the list, and sodium hyaluronate is eighth of 23 items, ahead of five plant extracts including ginkgo, perilla, peony root and green tea. The list is fragrance free and has no drying alcohol, which keeps it gentle for sensitive skin. Concentrations and the actual pH are not printed on the page, so the slightly acidic claim rests on the formula structure rather than a printed number. At 300ml it is positioned as an everyday, generous-use toner.
What is in it?
The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.
This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.
Key ingredient
- Hamamelis Virginiana (Witch Hazel) Water
- Butylene Glycol
- Dipropylene Glycol
- 1,2-Hexanediol
- Glycerin
- Methyl Gluceth-20
- Glycereth-26
- Sodium Hyaluronate
- Ginkgo Biloba Leaf Extract
- Perilla Frutescens Leaf Extract
- Caesalpinia Sappan Bark Extract
- Paeonia Lactiflora Root Extract
- Camellia Sinensis Leaf Extract
- Water
- Xanthan Gum
- 하이드록시에틸아크릴레이트/소듐아크릴로일다이메틸
- 타우레이트코폴리머
- Citric Acid
- Polyglyceryl-10 Laurate
- Polyglyceryl-10 Myristate
- Caprylyl Glycol
- Illicium Verum (Anise) Fruit Extract
- Disodium EDTA
Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.
We could not place these in the list above: 부틸렌글라이콜, 다이프로필렌글라이콜, 폴리글리세릴-10라우레이트, 폴리글리세릴-10미리스테이트
Did the ad claims hold up?
We checked 2 lines this product advertises against the ingredient list and public documents. None of them hold up on their own. They are partly right at best.
Claims translated from Korean, originals preserved.
partly backed1
- Luvum | Witch Hazel Hyaluronic Acid Mildly Acidic Toner. Packed with the deep moisture of Virginia witch hazel, it gently soothes dry and sensitized skin. With a mildly acidic formula that maintains a healthy skin balance, experience the moisture that wells up every morning and evening.
Korean original
Luvum | 위치하젤 히알루론산 약산성 토너. 버지니아풍년화 성분의 깊은 수분감을 가득 담아 건조하고 민감해진 피부를 부드럽게 진정시켜 줍니다. 건강한 피부 밸런스를 유지해 주는 약산성 포뮬러로 매일 아침저녁 촉촉하게 차오르는 수분감을 경험해 보세요.
overstated ad line1
- Deep moisture charge, packed with Virginia witch hazel in the toner
Korean original
버지니아풍년화를 토너에 가득 담은 속 깊은 수분 충전
Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.