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NEEDLY

NEEDLY Mild Cleansing Pad

Ingredient analysis and how the ad lines read

Read on 2026-09-24

What is this product?

A Korean cleansing pad from NEEDLY, a tub of 60 pre soaked pads (160 g) sold on the brand's own storefront. The 16 entry list has two surfactants, both nonionic, a glycol and humectant base, panthenol, allantoin, squalane and rosemary leaf oil; no concentration is printed. There is no fragrance entry and no exfoliating acid on the surfaces collected, but rosemary leaf oil is an essential oil. The irritation test figure shown on the page names a sibling micellar water, not this pad, and the brand's removal figures carry no method. No English ingredient list appears on the surfaces collected. No lived use reports were collected.

What makes it different?

Against the brand's own toner pad, this one is a cleanser rather than a leave on step: it prints no salicylic acid, gluconolactone or rosewood oil. What stands out is a short list, two nonionic surfactants and a squalane and panthenol tail. The trade-offs: an essential oil at 12, no concentrations, and test claims that rest on a sibling's report or on undocumented figures.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 1 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 로즈마리잎오일

Did the ad claims hold up?

We checked 33 lines this product advertises against the ingredient list and public documents. 4 of them look likely, though none are proven outright.

Claims translated from Korean, originals preserved.

likely, not proven4

  • Instant-cleansing that removes makeup cleanly and conveniently with soft, fluffy quilt fabric
    Korean original

    폭식폭신 이불원단으로 말끔하고 간편하게 지워내는 순-삭 클렌징

  • To prevent the liquid from getting into the eyes and causing stinging when using the product, we have filled only enough essence to sufficiently moisten the fabric.
    Korean original

    제품 사용 시 액상이 눈에 들어가 따가움이 생기지 않도록, 원단이 충분히 적셔질 정도의 에센스만 담았습니다.

  • Deep moisture even after cleansing
    Korean original

    클렌징 후에도 속 깊은 촉촉 보습

  • Allantoin that calms sensitive skin
    Korean original

    예민한 피부를 달래주는 알란토인

partly backed9

  • Triple cleansing test completed
    Korean original

    3중 클렌징 테스트 완료

  • Only 2 surfactants used for gentle cleansing
    Korean original

    단 2개의 계면활성제 사용으로 순하게

  • Using only the essential 2 surfactants, a cleansing as clean as if wiped by steam
    Korean original

    꼭 필요한 2가지의 계면활성제 사용으로 스팀으로 지운 듯 말끔한 클렌징

  • Barrier care, forming a moisture defense layer that rises from within
    Korean original

    장벽 케어, 속부터 차오르는 보습 방어막 형성

  • Squalane extracted from sugarcane helps with skin moisturization
    Korean original

    사탕수수에서 추출한 스쿠알란이 피부 보습에 도움

  • Refreshing and clean cleansing with UK rosemary leaf oil
    Korean original

    영국산 로즈마리잎 오일로 개운하고 말끔한 클렌징

  • Sunscreen cleansing power
    Korean original

    자외선 차단제 세정력

  • Base makeup cleansing power
    Korean original

    베이스 메이크업 세정력

  • Fine dust simulant cleansing power
    Korean original

    미세먼지 모사체 세정력

overstated ad line2

  • Heavy makeup is also removed cleanly without any residue
    Korean original

    진한 화장도 남김 없이 말끔하게

  • Triple cleansing test completed for residue-free removal
    Korean original

    남김없이 지워내는 3중 클렌징 테스트 완료

no evidence13

  • Non-irritation test completed
    Korean original

    안자극 테스트 완료

  • Primary skin irritation test completed
    Korean original

    피부일차자극테스트완료

  • Sensitive skin use suitability completed
    Korean original

    민감성피부사용적합완료

  • Serious about cleansing, even heavy makeup is erased instantly without irritation in one go
    Korean original

    클렌징에 진심, 진한 메이크업도 자극 없이 한번에 순삭

  • Even sensitive skin cleansing is worry-free and clean
    Korean original

    민감피부 클렌징도 걱정없이 말끔하게

  • Absolutely protects skin barrier, soft low-irritation fabric
    Korean original

    피부장벽 절대지켜, 보들보들 저자극 원단

  • Skin irritation ZERO, gentle cleansing
    Korean original

    피부자극 ZERO 순한 클렌징

  • Cozy quilt-fabric low-irritation cleansing
    Korean original

    포근포근한 이불원단 저자극 클렌징

  • Irritation ZERO Needly Cleansing Pad
    Korean original

    자극 ZERO 니들리 클렌징 패드

  • Skin irritation index and skin irritation level 0.00
    Korean original

    피부자극지수 및 피부자극정도 0.00

  • Irritation test on sensitive skin completed
    Korean original

    민감성 피부 대상 자극 테스트 완료

  • Alternative non-irritation test completed
    Korean original

    안자극 대체 테스트 완료

  • Eye area skin, eye area irritation ZERO
    Korean original

    눈가 피부, 눈가 자극 ZERO

says nothing5

  • #MoistureCleansing#NoIrritationZERO
    Korean original

    #보습클렌징#안자극ZERO

  • One sheet conveniently wipes away for cleansing
    Korean original

    한장으로 간편하게 쓱싹 클렌징

  • Moist cleansing as if removed by steam
    Korean original

    스팀으로 지워낸 듯 촉촉 클렌징

  • Thorough and precise cleansing with a refreshing finish
    Korean original

    빈틈없이 세밀하게 마무리가 개운한 클렌징

  • Absolutely protect skin barrier, the first step in skincare is cleansing
    Korean original

    피부장벽 절대 지켜, 스킨케어 첫 단계는 클렌징 부터

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.