Isntree
Isntree Mugwort Calming Clay Mask
Ingredient analysis and how the ad lines read
Read on 2026-09-23
What is this product?
A 100 ml rinse off clay mask for sebum, blackheads and pores, with the full 38 entry statutory list transcribed from the brand's own detail image and eight entries carrying printed levels. Six clay and mineral materials lead it, the two lead clays at 17.4 and 6 percent first, then illite, montmorillonite, a carbonate mineral and a trace of Canadian colloidal clay, plus the brand's mugwort extract at 5 percent, two plant powders the brand calls a mild scrub, a willow bark extract it calls exfoliating, and allantoin and panthenol. The list has no fragrance entry, no essential oil, no ethanol, no paraben, no phenoxyethanol and no silicone; its one acid named entry is stearic acid, a fatty acid, but it is not free of exfoliating ingredients. The page cites one single use test on 22 adults at a named test centre in 2024, reporting a blackhead reduction and pore, tone and texture values whose percentage basis is not defined. The brand itself advises sensitive skin to limit use to a few times a week.
What makes it different?
Three things separate it. First, disclosure: eight of 38 entries carry printed levels, including both main clays and the mugwort extract, so a reader can see how much of the headline materials is actually in the jar rather than guessing from list position. Second, a clay mask built as a cream rather than a dry paste, with humectants and a fatty acid, fatty alcohol and phospholipid base alongside the clays. Third, the brand's own honesty on frequency: its product page advises limiting use on sensitive skin because of the exfoliating powders and extract. Against that, the pore percentages on the page are printed without a definition, two headlines claim more than the brand's own test shows, and a featured mugwort leaf extract named in the selling images is not on the statutory list.
What is in it?
The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.
This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 6 with no dictionary entry, left in Korean.
Key ingredient
- Water
- Kaolin
- Glycerin
- Dipropylene Glycol
- Bentonite
- 쑥추출물
- Stearic Acid
- Panthenol
- 1,2-Hexanediol
- 일라이트
- Artemisia Princeps Leaf Powder
- Camellia Sinensis Leaf Water
- Castanea Crenata (Chestnut) Shell Extract
- Origanum Vulgare Leaf Extract
- Chamaecyparis Obtusa Leaf Extract
- Salix Alba (Willow) Bark Extract
- Avena Sativa (Oat) Kernel Extract
- Cynara Scolymus (Artichoke) Leaf Extract
- Lactobacillus/Soybean Ferment Extract
- Portulaca Oleracea Extract
- Cinnamomum Cassia Bark Extract
- Scutellaria Baicalensis Root Extract
- 몬모릴로나이트
- 칼사이트
- Vigna Angularis Seed Powder
- 캐나다콜로이달클레이
- Hydrogenated Lecithin
- Beta-Glucan
- Methylpropanediol
- Algin
- 마그네슘알루미늄실리케이트
- Cetyl Alcohol
- Butylene Glycol
- Xanthan Gum
- Allantoin
- Tromethamine
- Polyquaternium-51
- Ethylhexylglycerin
Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.
We could not place these in the list above: 스테아릭애씨드, 세틸알코올
Did the ad claims hold up?
We checked 24 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.
Claims translated from Korean, originals preserved.
backed by evidence2
- 6 types of clay sebum absorption
Korean original
6가지 클레이 피지 흡착
- Mugwort leaf powder & red bean powder mild scrub dead skin cell care.
Korean original
쑥잎가루 & 팥가루 마일드 스크럽 각질 케어
likely, not proven4
- Mugwort Clay Pack for soft and clean sebum and pore care.
Korean original
머그워트 클레이 팩으로 부드럽고 말끔한 피지 모공 케어
- Moisture clay without pulling
Korean original
당김 없는 수분 클레이
- The moisture-laden formula adheres to the skin, providing moist, powerful pore care without dryness.
Korean original
수분을 머금은 제형이 피부에 밀착되어 건조함 없이 촉촉 강력 모공 케어
- Allantoin cares for soothing skin from external irritation.
Korean original
알란토인 외부자극으로부터 피부 진정 케어
partly backed15
- Real Mugwort Clay Mask is a mask that has strong sebum absorption without giving a pulling sensation, and with 6 types of moist cream clay, mugwort powder, and red bean powder, it thoroughly cares for old waste and dead skin cells.
Korean original
리얼 머그워트 클레이 마스크는 강력한 피지 흡착력을 가지면서 피부 당기는 느낌을 주지 않는 촉촉한 크림 클레이 6종과 쑥 가루, 팥가루가 묵은 노폐물과 각질을 확실하게 케어해 주는 마스크입니다.
- A product that quickly soothes irritated skin with mugwort extract, so it can be used gently.
Korean original
쑥 추출물이 자극받은 피부를 빠르게 진정시켜주어 순하게 사용할 수 있는 제품
- 4-fold pore tightening effect
Korean original
4중 모공 타이트닝 효과
- Black·Whitehead improvement
Korean original
블랙·화이트헤드 개선
- Skin tone/texture improvement
Korean original
피부 톤/결 개선
- 6 types of clay with different particles and sizes adhere to the skin without gaps for a clean cleanse.
Korean original
서로 입자와 크기가 다른 6가지 클레이가 피부에 빈틈없이 흡착하여 말끔하게 세정
- Hardened and oxidized blackheads reduced by 28.94%
Korean original
딱딱하고 산화된 블랙헤드 감소 28.94%
- Cleansing of waste and sebum, the main culprit of enlarged pores, 96.18%
Korean original
모공 늘이는 주범 노폐물 피지 세정 96.18%
- Clinically proven 'true' pore tightening.
Korean original
임상으로 입증하는 '진정'한 모공 타이트닝
- Soothing effect after clay pack 131.40%
Korean original
클레이 팩 후 진정 효과 131.40%
- Skin tone brightened and skin texture smoothed by sebum & pore tightening care.
Korean original
피지& 모공타이트닝 케어로 맑아진 피부톤과 매끈한 피부결
- Vibrantly clear skin tone 103.59%
Korean original
생기있게 맑은 피부톤 103.59%
- Noticeably changed smooth skin texture 110.55%
Korean original
눈에 띄게 달라진 매끈 피부결 110.55%
- White willow bark extract, natural dead skin cell melting care.
Korean original
흰버드나무껍질추출물 자연에서 온 각질 멜팅 케어
- It contains the soothing effect of fortified mugwort with strong vitality, quickly soothing irritated skin.
Korean original
강인한 생명력을 가진 강화 쑥의 진정효과를 그대로 담아, 자극 받은 피부를 빠르게 진정시켜 줍니다.
overstated ad line1
- Blackheads and even waste inside pores disappear, tightly tightening clean pores.
Korean original
블랙헤드는 물론 모공 속 노폐물까지 사라져 깨끗해진 모공을 꽉 타이트닝 케어
no evidence2
- The clay pack famous by word of mouth for sebum & blackhead care!
Korean original
피지 & 블랙헤드 케어로 입소문난 바로 그 클레이팩!
- Pore area 122.61%, pore volume 128.57%, pore count 134.22%, pore depth 119.80%
Korean original
모공 면적 122.61% 모공 부피 128.57% 모공 수 134.22% 모공 깊이 119.80%
Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.
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