Etude
Etude Mascara Remover
Ingredient analysis and how the ad lines read
Read on 2026-09-14
What is this product?
Etude's Mascara Remover is an 80ml biphasic point remover for eye makeup, sold in Korea through the brand's own site and its parent group's mall. Fourteen declared ingredients: a water phase with a potassium phosphate buffer, and a separate phase of cyclopentasiloxane, coconut oil and coco-caprylate/caprate that dissolves the silicone and wax film-formers in waterproof mascara. No emulsifier holds the two together, so it separates and needs shaking. No fragrance entry, no denatured alcohol, no functional-cosmetic filing, and no disclosed concentration or pH on any surface read for this record. The brand publishes no test data for the sensitive-eye-area tolerance it claims twice. Usage guidance splits between its two surfaces: the brand page says one shot, the group mall says hold a soaked pad for about twenty seconds.
What makes it different?
Two things stand out. Its name and its copy scope it to mascara, while the nearest alternative named on its own page, the same brand lip and eye remover, covers both; that is a narrower remit than the one product this record actually compared it against. And its two selling surfaces disagree about technique, with the brand page promising one shot and the group mall prescribing a twenty-second dwell, which is the practical fact a buyer needs and the one the headline hides.
What is in it?
The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.
This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 4 with no dictionary entry, left in Korean.
Key ingredient
- Water
- 사이클로펜타실록산
- 코코넛오일
- Hexylene Glycol
- Coco-Caprylate/Caprate
- Sodium Chloride
- 라우릴메칠글루세스-10하이드록시프로필디모늄클로라이드
- Phenoxyethanol
- 디포타슘포스페이트
- Caprylyl/Capryl Glucoside
- Ethylhexylglycerin
- Disodium EDTA
- Potassium Phosphate
- Tocopherol
Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.
We could not place these in the list above: 코코넛오일, 라우릴메칠글루세스-10하이드록시프로필디모늄클로라이드
Did the ad claims hold up?
We checked 6 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.
backed by evidence2
- 1.워터층과 오일층이 혼합되도록 충분히 흔들어줍니다. 2.화장솜에 적당량을 적셔준 후 부드럽게 닦아냅니다.
- 해당사항없음
partly backed2
- 워터프루프 및 강력하게 픽싱된 마스카라를 빠르게 녹여 한 번에 깔끔하게 제거합니다. 예민한 눈가 피부에도 여러 번 문지르거나 닦아낼 필요 없이 쉽게 지워집니다. 사용 전 워터 층과 오일 층을 흔들어 잘 섞은 뒤, 화장솜을 눈 위에 약 20초간 올려두고 닦아내면 빠르고 깔끔하게 클렌징됩니다.
- 에뛰드 마스카라 전용 리무버 80ml은 워터프루프와 강력 픽싱 마스카라를 빠르게 녹여 예민한 눈가에도 여러 번 문지르지 않고 깨끗하게 지워줍니다. 워터와 오일이 섞이는 이중층 포뮬라가 화장솜에 부드럽게 스며 깔끔한 마무리를 돕습니다.
overstated ad line1
- 한번에 완벽하게 클렌징되는 마스카라 전용 one shot remover
no evidence1
- 모든피부용
Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.