Etude

Etude Lip & Eye Remover

Ingredient analysis and how the ad lines read

Read on 2026-09-19

What is this product?

A two layer point makeup remover from Etude in 100 ml and 250 ml bottles, meant to be shaken before use and applied on a cotton pad over eyes and lips. The seven entry list pairs water with a volatile silicone and a mild glucoside surfactant, with no fragrance, alcohol or plant extract. The brand notes that its manufacturer and part of the ingredient list changed and that older units may still ship. Removal claims, including waterproof makeup, are shown only with staged photographs.

What makes it different?

A very short formula, seven entries on the brand's own disclosure, built on a volatile silicone oil phase, so it removes point makeup without leaving heavy oil. The brand openly states a reformulation with mixed old and new stock, which means the listed ingredients may not match every bottle sold.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 14 lines this product advertises against the ingredient list and public documents. 6 of them look likely, though none are proven outright.

Claims translated from Korean, originals preserved.

likely, not proven6

  • Dedicated point makeup remover
    Korean original

    포인트 메이크업 전용 리무버

  • Even heavy point makeup, cleanly!
    Korean original

    진한 포인트 메이크업도 말끔하게!

  • It gently and neatly cleanses even waterproof point makeup.
    Korean original

    워터프루프 포인트 메이크업도 부드럽고 깔끔하게 클렌징해줍니다.

  • Cleanly cleanses even waterproof and long-lasting makeup!
    Korean original

    워터프루프와 롱래스팅 메이크업까지 말끔하게 클렌징!

  • Gently and neatly cleansing
    Korean original

    부드럽고 깔끔하게 클렌징

  • For those who want to cleanly remove even strong waterproof makeup
    Korean original

    강력한 워터프루프 메이크업까지 말끔하게 지우고 싶은 분

partly backed1

  • With the optimal two-layer formula of water and oil, without slipperiness, even more moist and powerful cleansing synergy!
    Korean original

    워터와 오일 최적의 이층상으로 배합으로 미끈거림 없이 더욱 촉촉하고 강력한 클렌징 시너지!

overstated ad line1

  • A dedicated point makeup remover that easily removes any makeup
    Korean original

    어떤 메이크업도 쉽게 지워주는 포인트 메이크업 전용 리무버

no evidence4

  • #Cleanly #MildRemover
    Korean original

    #말끔하게 #순한리무버

  • ※Manufacturer and full ingredient list have been partially changed, but the product's efficacy is almost identical to the existing one.
    Korean original

    ※제조원, 전성분은일부 변경되었으나 제품의 효능은 기존과 거의 동일합니다.

  • Cumulative sales 3,800,000 units*
    Korean original

    누적판매 380만개*

  • A repurchase staple proven by reviews
    Korean original

    후기로 증명하는 재구매 정착템

says nothing2

  • A point remover faithful to the basics!
    Korean original

    기본에 충실한 포인트 리무버!

  • Etude steady seller!
    Korean original

    에뛰드 스테디셀러!

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines