PibooAll postsIngredients

AEQUWA

AEQUWA CALMING AZULENE SERUM

Ingredient analysis and how the ad lines read

Read on 2026-10-02

What is this product?

A 30 ml water-based azulene serum from AEQUWA, sold from the brand's own store and positioned for sensitive and acne-prone skin. The 24-entry list opens with water, butylene glycol and glycerin, carries a sodium guaiazulene sulfonate entry marked 1000ppm, panthenol, allantoin, madecassoside, saccharide isomerate and beta-glucan, and has no fragrance entry. The page shows institute seals from 2025 and a moisture chart whose headline percentage does not match its own bars.

What makes it different?

Two things separate it. First, the brand discloses a level for its azulene entry, 1000ppm, while the five other named ingredients carry none, and the blue-violet colour comes from that entry by the brand's own account. Second, the page leans on institute seals and survey results, and its two-week moisture headline of 159.6 percent is not what its own bars give.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 46 lines this product advertises against the ingredient list and public documents. Here is how they read: likely, not proven: 7 · partly backed: 26 · overstated ad line: 1 · no source confirms it: 10 · says nothing: 2.

Claims translated from Korean, originals preserved.

likely, not proven7

  • Azulene soothing core ingredient, skin soothing, skin stabilization, sensitive skin care
    Korean original

    아줄렌 진정 코어 성분 피부 진정 피부 안정화 민감 피부 케어

  • Quickly soothes the skin and stabilizes skin condition
    Korean original

    피부를 빠르게 진정시키고 피부 컨디션 안정화

  • Holds moisture and keeps the skin barrier moist
    Korean original

    수분을 붙잡고 피부 장벽을 촉촉하게 유지

  • Comfortably wraps sensitized skin to assist soothing
    Korean original

    민감해진 피부를 편안하게 감싸 진정을 보조

  • Soothes sensitized skin and assists the barrier
    Korean original

    예민해진 피부를 진정하고 장벽 보조

  • An ingredient that adheres to the skin and helps continuous moisture retention
    Korean original

    피부에 밀착해 지속적 수분 보습을 돕는 성분

  • Retains moisture to keep the skin moist and comfortable
    Korean original

    수분을 머금어 피부를 촉촉하고 편안하게 유지

partly backed26

  • Glowpick No. 1 ‘Soothing’ Serum
    Korean original

    글로우픽 1위 ‘진정’ 세럼

  • Sensitive skin satisfaction “this serum is effective compared to the serum I usually use” 100%
    Korean original

    민감성 피부 만족도 “이 세럼이 평상시 사용하는 세럼에 비해 효과적이다” 100%

  • Azulene content 1,000ppm, a content considering ingredient balance
    Korean original

    아줄렌 함량 1,000ppm 성분 균형을 고려한 함량

  • Contains the natural purple soothing Azulene raw material as is, and as a non-coloring product with no added pigment, the blue-purple color is the natural color of the raw material
    Korean original

    천연의 보라빛 진정 아줄렌 원료 그대로 담아 색소 첨가 없는 무착색 제품으로 청보라색은 원료 천연색입니다

  • 100% water-soluble Azulene, uses a water-soluble raw material that is not oil-soluble, fast absorption & skin soothing
    Korean original

    100% 수용성 아줄렌 지용성 아닌 수용성 원료 사용 빠른 흡수 & 피부 진정

  • After 1 use, irritated skin soothing -8.286%, skin redness* reduction
    Korean original

    1회 사용 후 자극 받은 피부 진정 -8.286% 피부 붉은기* 감소

  • Doesn't sting (non-irritating* product)
    Korean original

    따갑지 않아요 (무자극* 제품)

  • Not slippery
    Korean original

    미끌거리지 않아요

  • Not sticky
    Korean original

    끈적이지 않아요

  • No tightness
    Korean original

    당김 없어요

  • No residue
    Korean original

    잔여감 없어요

  • Absorbs quickly
    Korean original

    빠르게 흡수돼요

  • A watery serum that quickly absorbs without stickiness
    Korean original

    끈적임 없이 빠르게 스며드는 워터리 세럼

  • Ingredient-exclusion design for sensitive skin
    Korean original

    민감 피부를 위한 제외 성분 디자인

  • NO alcohol
    Korean original

    NO 알콜

  • NO oil
    Korean original

    NO 오일

  • NO artificial fragrance
    Korean original

    NO 인공향

  • NO artificial color
    Korean original

    NO 인공색소

  • NO butter/wax
    Korean original

    NO 버터/왁스

  • NO excessive extracts
    Korean original

    NO 추출물 과잉

  • Passed clinical trial at Ellead Co., Ltd., a skin clinical institution with a 25-year history
    Korean original

    25년 역사 피부임상기관 (주)엘리드 임상시험 통과

  • It is mild enough that sensitive·acne-prone skin can use it every day, so other skin types can also use it without burden.
    Korean original

    민감·여드름성 피부가 매일 쓸 수 있을 정도로 순해 다른 피부 타입도 부담 없이 사용하실 수 있어요

  • A calming serum that contains a soothing complex of Azulene·Panthenol·Madecassoside to comfortably soothe sensitive skin and fill moisture balance.
    Korean original

    아줄렌·판테놀·마데카소사이드 진정 복합 성분을 담아 민감한 피부를 편안하게 진정시키고 수분 밸런스를 채워주는 카밍 세럼

  • Suitable for sensitive skin
    Korean original

    민감성 피부 사용 적합

  • Suitable for acne-prone skin
    Korean original

    여드름성 피부 사용 적합

  • Skin low-irritation test completed
    Korean original

    피부 저자극 테스트 완료

overstated ad line1

  • Deep soothing and vitality for sensitive skin
    Korean original

    민감성 피부를 위한 속깊은 진정과 활력

no source confirms it10

  • Naver No. 1 ‘Azulene’ Serum
    Korean original

    네이버 1위 ‘아줄렌’ 세럼

  • Guaiazulene-derived plant Guaiacum
    Korean original

    Guaiazulene 유래 식물 Guaiacum

  • After 2 weeks of use, 159.6% deep moisturization improvement
    Korean original

    2주 사용 후 159.6% 속보습 개선

  • 24-hour moist soothing moisture charge
    Korean original

    24시간 촉촉한 진정 수분 충전

  • +957% 24-hour moisture retention increase rate
    Korean original

    +957% 24시간 보습지속 증가율

  • +2,044% immediately after use moisture retention increase rate
    Korean original

    +2,044% 사용직후 보습지속 증가율

  • A 6-fold complex ingredient synergy system where soothing and moisture reinforce each other
    Korean original

    진정과 수분이 서로 강화하는 6중 복합 성분 시너지 시스템

  • NO oiliness
    Korean original

    NO 유분

  • Azulene may change color from blue-purple to blue. Because it is a natural phenomenon of the raw material, the efficacy is the same, and there are no side effects.
    Korean original

    아줄렌은 청보라에서 청색으로 색이 바뀔 수 있어요 원료 자연 현상이라, 효능은 같고, 부작용은 없습니다

  • Trouble soothing, sensitive care, barrier vitality
    Korean original

    트러블 진정, 민감 케어, 장벽 활력

says nothing2

  • A serum that “soothingly cares for” sensitive skin concerns
    Korean original

    민감 피부 고민을 “진정으로 케어하는” 세럼

  • Ekuwa's own soft water formulation Water-Soft Texture®
    Korean original

    에쿠와 만의 부드러운 워터 제형 Water-Soft Texture®

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines