ATAGA Snow Sun Serum

What is this product?

ATAGA's Snow Sun Serum is a 30ml Korean tone-up sun serum with a hybrid five-filter UV screen (titanium dioxide plus four organic filters) and a triple functional-cosmetic notification covering brightening, wrinkle improvement and UV protection. The tone-up effect comes from titanium dioxide at position six and ultramarine at twenty-seven; the brand credits it instead to edelweiss extract at thirty-one and a glutathione carrier at thirty-five. The formula carries no fragrance, no essential oil and no drying alcohol. The SPF50+/PA++++ figure appears only on the brand's home page: the product's statutory label block prints no protection factor at all, and the detail imagery prints it as PF 50++, a typo for SPF 50+. No review population is recorded because the ranking snapshot set has no row for this product.

What makes it different?

Its distinguishing fact is a provenance split rather than a formula one. The formula is an ordinary and competently built hybrid-filter tone-up base, but the protection factor that names the product is absent from the one surface where it would carry legal weight, present as a typo on the page that sells it, and correct only on the brand's home page. Within ATAGA's own lineup this is the sun-care entry; the brand's three other products are a brightening serum, a pore cream and a puff set, none of them in this category.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.

• Water
• Neopentyl Glycol Diheptanoate
• Diisopropyl Sebacate
• C12-15 Alkyl Benzoate
• Propanediol
• Titanium Dioxide
• Diethylamino Hydroxybenzoyl Hexyl Benzoate
• Ethylhexyl Triazone
• Terephthalylidene Dicamphor Sulfonic Acid
• Caprylic/Capric Triglyceride
• 1,2-Hexanediol
• Dextrin Palmitate
• Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
• Tromethamine
• Polyacrylate Crosspolymer-6
• Xylitylglucoside
• (-)-alpha-bisabolol
• Polyhydroxystearic Acid
• Hydrogenated Poly(C6-20 Olefin)
• Anhydroxylitol
• Xylitol
• HDI/Trimethylol Hexyllactone Crosspolymer
• Acrylates/C10-30 Alkyl Acrylate Crosspolymer
• Triethoxycaprylylsilane
• Adenosine
• Ethylhexylglycerin
• 울트라마린
• Dimethicone
• Glycerin
• Butylene Glycol
• 에델바이스추출물
• Hydrogenated Lecithin
• Ficus Carica (Fig) Fruit Extract
• Centella Asiatica Extract
• Glutathione
• Ceramide NP

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 22 lines this product advertises against the ingredient list and public documents. 5 of them hold up. The rest are only partly right or have nothing behind them.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines