Anua

Anua Heartleaf 77 Hyaluronic Acid Moisture Soothing Lotion

Ingredient analysis and how the ad lines read

Product photo of Anua Heartleaf 77 Hyaluronic Acid Moisture Soothing Lotion

Read on 2026-09-08

What is this product?

A 200ml lotion built on 77 percent Houttuynia cordata (heartleaf) water plus beta-glucan and panthenol, backed by a ten-form hyaluronic-acid complex disclosed at sub-2-ppb concentrations per form. No functional-cosmetic filing applies to this product (MFDS review not applicable, confirmed across three independent archive surfaces). No pH or container form is confirmed for this SKU, and its own archive holds a small, undated four-item ingredient discrepancy against a separate corpus record that is disclosed rather than resolved.

What makes it different?

A ten-form hyaluronic-acid complex at disclosed, sub-2-ppb concentrations is an unusually granular labeling choice, though the concentrations themselves are far below the percent-level dosing that typically drives a hydration claim, which is worth reading as a formulation-transparency signal rather than a potency one.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: Ethylhexyl Stearate

Did the ad claims hold up?

We checked 2 lines this product advertises against the ingredient list and public documents. One of them looks likely, though none are proven outright.

Claims translated from Korean, originals preserved.

likely, not proven1

  • [NEW/Renewal] Houttuynia Cordata 77 Hyaluronic Acid Moisture Soothing Lotion
    Korean original

    [NEW/리뉴얼] 어성초 77 히알루론산 수분 진정 로션

says nothing1

  • Take an appropriate amount and spread evenly on the skin.
    Korean original

    적당량을 덜어 피부에 골고루 펴 발라줍니다.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

Which articles cover it?

Articles on this site that write about this product.