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I'm From Honey Mask

Ingredient analysis and how the ad lines read

Read on 2026-09-20

What is this product?

A wash-off mask built around honey as the first ingredient at 387,000ppm (38.7%), supported by bee-related ingredients and plant extracts placed later in the list. Best suited for dry or dull skin that wants an occlusive, nourishing rinse-off treatment.

What makes it different?

Honey sits first in the ingredient list at a disclosed 387,000ppm (38.7%), which is unusually high and fully printed. Propolis extract (item 43) and bee venom (item 44) appear near the end, so the bee theme runs through the formula rather than a single token. Waxes and butters in the early half give it a rich texture that rinses off, and clinical figures for hydration, elasticity and texture are printed with the testing institution and study dates on the product page.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 8 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 폴리솔베이트80, C13-14아이소알케인, 마카다미아씨오일, 시어버터, 마이크로크리스탈린왁스, 합성비즈왁스, 유럽개암씨오일

Did the ad claims hold up?

We checked 8 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence2

  • 6. Primary skin irritation test completed
    Korean original

    6. 피부 일차 자극 테스트 완료

  • 8. Skin dead skin cell improvement 51.108%
    Korean original

    8. 피부 각질 개선 51.108%

partly backed6

  • 1. 48-hour moisture retention 22.43%
    Korean original

    1. 48시간 보습 지속 22.43%

  • 2. Skin elasticity improvement 22.18%
    Korean original

    2. 피부 탄력 개선 22.18%

  • 3. Skin radiance increase 33.24%
    Korean original

    3. 피부 광채 증가 33.24%

  • 4. Skin transparency improvement 4.45%
    Korean original

    4. 피부 투명도 개선 4.45%

  • 5. Skin texture improvement 5.9%
    Korean original

    5. 피부 결 개선 5.9%

  • 7. Skin barrier (transepidermal water loss) improvement 15.144%
    Korean original

    7. 피부 장벽(경표피 수분손실량) 개선 15.144%

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines