su:m37°
su:m37° Sun-away Cooling Sun CC EX
Ingredient analysis and how the ad lines read
Read on 2026-10-01
What is this product?
Sun-away Cooling Sun CC EX is a tinted metal-plate sun cushion sold by the su:m37 brand as a three-function functional product (ultraviolet protection at SPF50+ and PA+++, whitening, wrinkle improvement) with a cooling, moist finish. Its notice prints the functional kinds but no registration number or test value. Its page prints two ingredient lists that disagree in composition, so no ingredient list is landed; both carry a fragrance entry and fragrance-allergen names, titanium dioxide and organic filters. Brand claims of strong protection, instant moisture and no lifting on reapplication have no stated test.
What makes it different?
Two things separate it. First, it is a hybrid-filter tinted cushion with a metal dispensing plate that the brand pairs with fermentation wording, and its notice states SPF50+ and PA+++ with three functional kinds but no test or registration number. Second, the evidence is split: one product page prints two full ingredient lists that differ in composition, count and order, so the list is left unlanded rather than merged, and the brand's only named test is line-wide with no detail.
Did the ad claims hold up?
We checked 19 lines this product advertises against the ingredient list and public documents. Here is how they read: partly backed: 6 · overstated ad line: 1 · no source confirms it: 6 · says nothing: 6.
Claims translated from Korean, originals preserved.
partly backed6
- The sunblock with a cooling sensation felt the moment you apply it not only provides strong UV protection but also grants the skin immediate moisture and a lively glow.
Korean original
바르는 즉시 느껴지는 쿨링감의 선블록이 강력한 자외선 차단은 물론 피부에 즉각적인 수분감과 생기빛을 선사합니다.
- Whitening, wrinkle improvement, UV protection (SPF50+/PA+++)
Korean original
미백, 주름개선, 자외선 차단 (SPF50+/PA+++)
- Sun CC that grants a bright and natural tone with moisture and a cooling sensation
Korean original
수분감과 쿨링감으로 화사하고 자연스러운 톤을 선사하는 선 씨씨
- Blocking, powerfully
Korean original
차단은 강력하게
- Smart sun cushion that protects the skin from UV rays and harmful elements
Korean original
자외선과 유해요소로 피부를 지켜주는 스마트 선 쿠션
- It effectively blocks UV rays, contains fermented ingredients, and helps irritated skin.
Korean original
자외선을 효과적으로 차단하고, 발효 원료를 함유하였고 자극 받은 피부에 도움을 줍니다.
overstated ad line1
- It dispenses only as much as is needed during makeup, granting a convenient and clean feel of use.
Korean original
메이크업 시 필요한 만큼만 토출되어 편리하고 깨끗한 사용감을 선사합니다.
no source confirms it6
- As a cushion-type sunblock with bright and natural coverage, it does not lift even when you keep reapplying and finishes smoothly, so it can be used conveniently for afternoon touch-up makeup as well.
Korean original
화사하고 자연스러운 커버력의 쿠션 타입 선블록으로 계속 덧발라도 들뜨지 않고 매끈히 마무리되어 오후 수정 화장용으로도 간편하게 사용할 수 있습니다.
- It is a smart sun cushion that soothes skin tired from the sun with moisture and a cooling sensation that rise up the moment you apply it, and protects skin made sensitive by various stimuli.
Korean original
바르는 순간 차오르는 수분감과 쿨링감으로 태양에 지친 피부를 달래고, 다양한 자극으로부터 민감해진 피부를 지켜주는 스마트 선 쿠션입니다.
- With touch-up makeup that finishes smoothly even when reapplied, it is a perfect fit for customers who want a one-step quick makeup for busy mornings, touch-up makeup, anytime and anywhere.
Korean original
덧 발라도 매끈하게 마무리 되는 수정 메이크업으로 바쁜 아침, 수정화장, 언제 어디서나 원스텝 퀵 메이크업을 원하는 고객에게 안성맞춤입니다.
- Powerful skin protection effect
Korean original
강력한 피부 보호 효과
- Helps care for the stress of skin exposed to various stimuli. (*Limited to the characteristics of the raw material)
Korean original
다양한 자극에 노출된 피부의 스트레스 케어에 도움을 줍니다. (*원료의 특성에 한함)
- All products in the Sun-Away line have completed the skin irritation test, so you can use them with confidence.
Korean original
선-어웨이 라인 전 제품의 피부자극 테스트를 완료하여 안심하고 사용할 수 있습니다.
says nothing6
- A habit that protects the skin from stimuli in everyday life
Korean original
일상 속 자극으로부터 피부를 지키는 습관
- Time to meet nature more closely, enjoy freely whenever you want
Korean original
자연과 더 가까이 만나는 시간 원하는 언제든 자유롭게 즐기세요
- Sun care that blocks UV rays and adds a healthy routine
Korean original
자외선은 차단하고 건강한 루틴을 더하는 선 케어
- Skin protect sun care that helps care for skin stress
Korean original
피부 스트레스 케어에 도움을 주는 스킨 프로텍트 선케어
- So that you can focus wholly on your daily life, Sum37°'s fermentation research has advanced step by step for care that stays quiet on irritation despite its wondrous efficacy.
Korean original
당신이 온전히 당신의 일상에 집중할 수 있도록, 경이로운 효능에도 자극은 잠잠한 케어를 위해 숨37°의 발효 연구는 진일보해왔습니다.
- Experience skin protect sun care that protects the skin from UV rays and various stimuli.
Korean original
자외선과 다양한 자극으로부터 피부를 보호해주는 스킨 프로텍트 선 케어를 경험하세요.
Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.