Centellian24

Centellian24 Madeca Cream Stick

Ingredient analysis and how the ad lines read

Read on 2026-10-02

What is this product?

Centellian24 Madeca Cream Stick is a 10 g solid multi-care stick labelled a whitening and wrinkle-improvement functional cosmetic, sold on the Dongkook Pharmaceutical group's official online mall. The brand pitches it as the stick version of its Madeca cream, with a centella extract headline, a TECA 500ppm label, patent-titled ingredient groups and six titled human-test cards, of which only two charts print numbers. The printed ingredient notice is a defective image transcription, so no ingredient list is carried, and the printed units include three essential-oil units and four allergen-type names. It suits readers who want a portable moisturising touch-up, and it is a poor pick for readers who need published results or fragrance-free confirmation.

What makes it different?

A slide-out 10 g stick version of a brand cream line, with a statutory whitening and wrinkle-improvement label, a single-use wrinkle chart whose figures reproduce, and an ingredient notice whose printing defects keep the list out of the record.

Did the ad claims hold up?

We checked 44 lines this product advertises against the ingredient list and public documents. Here is how they read: backed by evidence: 2 · likely, not proven: 2 · partly backed: 18 · overstated ad line: 1 · no source confirms it: 21.

Claims translated from Korean, originals preserved.

backed by evidence2

  • Whitening · wrinkle improvement dual functional cosmetic
    Korean original

    미백 · 주름개선 2중 기능성 화장품

  • Whitening, wrinkle improvement functional cosmetic
    Korean original

    미백, 주름개선 기능성 화장품

likely, not proven2

  • It is a multi moisturizing stick that conveniently fills moisture and soothing without touching.
    Korean original

    손대지 않고 간편하게 보습과 진정을 채우는 멀티 보습 스틱입니다.

  • When dispensing (sliding) for stick use, fine friction may occur between the stick and the container, causing scratches on the stick wall surface.
    Korean original

    스틱 사용을 위한 토출(슬라이드)시 스틱과 용기 사이에 미세한 마찰이 생겨 스틱 벽면에 스크래치가 발생 될 수 있습니다.

partly backed18

  • A portable item that is good to carry in your pouch when going out, you can maintain moist and lively skin anytime, anywhere.
    Korean original

    외출 시 파우치에 챙기기 좋은 휴대용 아이템으로, 언제 어디서나 촉촉하고 생기 있는 피부를 유지할 수 있습니다.

  • Anti-aging multi-care
    Korean original

    안티에이징 멀티케어

  • Soothing/wrinkle/spots/skin texture multi care
    Korean original

    진정/주름/기미/피부결 멀티 케어

  • From wrinkles to soothing moisture with one stick
    Korean original

    하나의 스틱으로 주름부터 진정보습까지

  • Domestic Patent No. 10-2259767
    Korean original

    국내특허 제 10-2259767호

  • Low-molecular collagen
    Korean original

    저분자 콜라겐

  • Low-molecular elastin
    Korean original

    저분자 엘라스틴

  • Fermented Centella
    Korean original

    병풀발효물

  • Patent ingredients for each skin concern meticulously contained for convenient yet more special moisturizing/soothing/pore/brightening care
    Korean original

    피부 고민별 특허 성분을 까다롭게 담아 간편하지만 더 특별한 보습/진정/모공/브라이트닝 케어

  • Helps improve nasolabial folds with one use
    Korean original

    1회 사용으로 팔자주름 개선에 도움

  • Nasolabial fold improvement 10%
    Korean original

    팔자주름 개선 10%

  • Helps alleviate spots · melanin
    Korean original

    기미 · 멜라닌 완화에 도움

  • Helps alleviate visible hyperpigmentation (spots, freckles, blemishes)
    Korean original

    육안으로 보이는 과색소(기미,주근깨,잡티) 완화에 도움

  • Soothing · irritation test for safe use
    Korean original

    진정 · 자극 테스트로 안심사용

  • Soothing effect on skin irritation caused by external stimuli
    Korean original

    외부 자극에 의한 피부자극 진정효과

  • Suitability test for use on sensitive skin
    Korean original

    민감성 피부에 사용 적합시험

  • Human application test for primary skin irritation
    Korean original

    피부 일차자극 인체 적용시험

  • Centellian24 is a derma cosmetic brand containing Dongkuk Pharmaceutical's dermatological science know-how accumulated over more than half a century.
    Korean original

    센텔리안24는 반세기 넘게 쌓아온 동국제약의 피부과학 노하우를 담은 더마 코스메틱 브랜드입니다.

overstated ad line1

  • Immediate improvement effect proven by human application test
    Korean original

    인체적용시험으로 증명된 즉각적인 개선효과

no source confirms it21

  • If you apply it smoothly to dry areas, it provides immediate radiance and nourishment, making it useful for touch-up makeup.
    Korean original

    건조한 부위에 쓱 바르면 즉각적인 광채와 영양을 부여해 수정 화장 시에도 유용합니다.

  • Madeca Cream core/heart/ingredient, just as it is
    Korean original

    마데카 크림 핵/심/성/분 그대로

  • Madeca Cream's key ingredients in a stick
    Korean original

    마데카 크림 핵심 성분을 스틱에

  • Moisture pop! Nourishment pop! Moisture density, moisturizing glow
    Korean original

    수분 팡! 영양 팡! 보습 밀도, 보습광

  • The easiest and most convenient anti-aging multi-care
    Korean original

    제일 쉽고 간편한 안티에이징 멀티케어

  • Overwhelming sales* No. 1 cream Madeca Cream stick version launched!
    Korean original

    압도적 판매* 1등 크림 마데카 크림 스틱 버전 출시!

  • *Cumulative sales surpass 3,300 ten-thousand units
    Korean original

    *누적판매 3,300만개 돌파

  • TECA 500ppm
  • Exclusive Centella protein
    Korean original

    독점 병풀단백질

  • Compressed full of Madeca Cream's key ingredients*! The moment you apply to skin, moisture and nutrients pop!
    Korean original

    마데카 크림 핵심성분* 가득 담아 압축! 피부에 바르는 순간 수분, 영양 성분이 팡!

  • Nano hyaluronic acid
    Korean original

    나노 히알루론산

  • Centella ceramide
    Korean original

    병풀세라마이드

  • Centella oil
    Korean original

    병풀오일

  • Moisturizing patent
    Korean original

    보습 특허

  • Soothing patent
    Korean original

    진정 특허

  • Pore, sebum control patent
    Korean original

    모공, 피지 컨트롤 특허

  • Brightening patent
    Korean original

    브라이트닝 특허

  • Helps immediately improve radiance (glow) with one use
    Korean original

    1회 사용으로 즉각적인 광채(윤기) 개선에 도움

  • Radiance (glow) improvement 44.8%
    Korean original

    광채(윤기)개선 44.8%

  • Helps alleviate melanin on the skin surface and below the surface
    Korean original

    피부 표면 및 표면 아래 멜라닌 완화에 도움

  • Non-sticky, moisture-filled creamy texture
    Korean original

    끈적이지 않는 수분감 가득한 크리미 텍스처

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

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