CURE

CURE Water Splash Cooling Sun Stick

Ingredient analysis and how the ad lines read

Read on 2026-09-30

What is this product?

A 23 g cooling sun stick from the Korean brand CURE, SPF 50+ and PA++++, sold on its parent company's own storefront. The statutory list of 40 entries, transcribed from the brand's detail image, starts with water and five organic UV filters, with aloe leaf juice at 19 and a salicylic acid entry at 20. No fragrance entry and no zinc or titanium oxide is printed; citrus peel oil and three allergen entries are. A temperature test on 22 adults reproduces its headline within rounding; the moisture headline reproduces from the final frame of its chart, but a second image prints a different figure for it. No lived use reports were collected.

What makes it different?

A wax based cooling stick with a five filter organic UV system and a printed temperature test on 22 adults. Its trade-offs on the label: a salicylic acid entry at 20 with no stated role, citrus peel oil with three printed allergens, and a moisture headline printed in two versions, of which only one reproduces from its chart. A same brand listing of the same line prints a 37 entry list that starts with aloe juice, so the two lists differ in order and in seven entries.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 6 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 39 lines this product advertises against the ingredient list and public documents. Here is how they read: partly backed: 19 · no source confirms it: 19 · says nothing: 1.

Claims translated from Korean, originals preserved.

partly backed19

  • UV protection is a given! COOL-DOWN aloe sun stick that soothes skin heat
    Korean original

    자외선 차단은 기본! 피부 열감 진정시켜 주는 COOL-DOWN 알로에 선스틱

  • Cooling effect: average 7.86°C decrease
    Korean original

    쿨링 효과 : 평균 7.86°C 감소

  • Improvement & soothing effect on skin irritation caused by heat: average 69.60% improvement
    Korean original

    열에 의한 피부 자극 개선 & 진정 효과 : 평균 69.60% 개선

  • Relief of heat-induced enlarged pores and pore improvement: 25.17% decrease
    Korean original

    열에 의해 증가되는 모공 완화 모공 개선 : 25.17% 감소

  • Moisture improvement with 1 use: 293.89% increase
    Korean original

    1회 사용으로 수분 개선 : 293.89% 증가

  • Proven UV blocking effect SPF 50+/ PA++++
    Korean original

    검증된 차단 효과 SPF 50+/ PA++++

  • Cool without stickiness, powerful UV blocking
    Korean original

    끈적임 없이 쿨하게, 자외선 강력 차단

  • A stick type that glides on moist and smoothly with a refreshing cooling sensation
    Korean original

    시원한 쿨링감에 촉촉하고 부드럽게 발리는 스틱 타입

  • Skin low-irritation test completed
    Korean original

    피부 저자극 테스트 완료

  • No added artificial fragrance · colorants
    Korean original

    인공 향료 · 색소 무첨가

  • Korea Vegan Certification vegan-certified product that does not use animal-derived raw materials, manages cross-contamination, and has not conducted animal testing
    Korean original

    한국비건인증 동물 유래 원재료를 사용하지 않고, 교차 오염 관리 및 동물 실험을 미진행한 비건 인증 제품

  • Eco-friendly package using FSC-certified paper
    Korean original

    FSC 인증 지류를 사용한 친환경 패키지

  • Cooling patented ingredient Patent No. 10-1793098, a patented natural plant complex extract that helps cool the skin
    Korean original

    쿨링특허성분 특허 10-1793098호 피부 쿨링에 도움을 주는 천연 식물 혼합 특허 추출물

  • Mild UV blocking care that adds soothing to cooling will deliver coolness and soothing to the skin
    Korean original

    쿨링에 진정을 더한 마일드 자외선 차단 케어로 피부에 시원함과 진정을 선사해줄 거예요.

  • Felt a refreshing cooling sensation 96%
    Korean original

    시원한 쿨링감이 느껴졌어요 96%

  • Felt moisturized 98%
    Korean original

    촉촉하다고 느꼈어요 98%

  • Applies refreshingly 96%
    Korean original

    산뜻하게 발려요 96%

  • Easy to use 99%
    Korean original

    사용이 간편해요 99%

  • Product satisfaction 95%
    Korean original

    제품 만족도 95%

no source confirms it19

  • 48-hour moisturization persistence evaluation: immediately after 1 use 293.69% increase, 46.70% maintained 48 hours after use
    Korean original

    48시간 보습 지속 평가 1회 사용 직후 293.69% 증가 사용 48시간 후 46.70% 유지

  • Soothing of UV irritation 26.59%
    Korean original

    자외선 자극 진정 26.59%

  • Sweat • Activity • Sand • Mask • UVA • UVB 6-proof
    Korean original

    스웻 • 액티비티 • 샌드 • 마스크 • UVA • UVB 6중 프루프

  • Cumulative sales surpassed 2.5 million! Proven No. 1 K-beauty cooling sun stick
    Korean original

    누적 판매 250만 돌파! 검증된 K뷰티 1등 쿨링 선스틱

  • Olive Young No. 1
    Korean original

    올리브영 1위

  • Glowpick Award 1st place for 3 consecutive times
    Korean original

    글로우픽 어워드 3회 연속 1위

  • Atcosme Korea Sun Stick No. 1
    Korean original

    앳코스메 코리아 선스틱 1위

  • Not only UV protection but also powerful moisture recharge!
    Korean original

    자외선 차단은 물론 강력한 수분 충전까지!

  • Biodegradable soybean oil ink used
    Korean original

    생분해성 콩기름 잉크 사용

  • Contains a large amount of Aloe Vera leaf juice + moisture essence, 55% or more
    Korean original

    알로에베라잎즙+수분에센스를 55%이상 다량 함유해

  • Used an airtight patented container. [Patent No. 10-1760637]
    Korean original

    에어타이트 특허 용기를 사용했어요. [특허 제 10-1760637]

  • Jeju-grown fresh aloe delivers full moisture to tired skin
    Korean original

    제주산 생알로에로 지친 피부에 수분 가득 선사

  • We are exposed to sunlight and UV rays every day, and our skin receives heat stimulation. This small heat stimulation can lead to lowered skin condition and concerns about heat aging.
    Korean original

    우리는 매일 햇빛과 자외선에 노출되며 피부에 열자극을 받고 있습니다. 이 작은 열자극은 피부 컨디션 저하와 열 노화 고민으로 이어질 수 있죠.

  • Helps improve skin moisture loss amount
    Korean original

    피부수분손실량개선에 도움

  • Helps improve skin dead skin cells
    Korean original

    피부 각질 개선에 도움

  • Helps improve skin surface moisturization
    Korean original

    피부 겉보습 개선에 도움

  • Improves cleansing effect by primary cleanser (soap or cleanser)
    Korean original

    1차 세정제(비누 또는 클렌저)에 의한 세정효과 개선

  • Skin irritation soothing effect caused by external stimuli (physical stimuli)
    Korean original

    외부 자극(물리적 자극)에 의한 피부 자극 진정효과

  • Special formulation designed to minimize moisture evaporation during product use
    Korean original

    제품 사용 시의 수분 증발을 최소화할 수 있도록 설계된 특별 처방

says nothing1

  • CURE pursues clean beauty, excludes unnecessary elements, and researches what my skin wants and the best efficacy
    Korean original

    CURE는 클린 뷰티를 지향하며 내피부가 원하는 것, 불필요한 요소들을 배제하고 가장 좋은 효능을 연구합니다.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines