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Beauty of Joseon

Beauty of Joseon Daily Tinted Fluid Sunscreen

Ingredient analysis and how the ad lines read

Read on 2026-10-02

What is this product?

A tinted fluid sunscreen from Beauty of Joseon in twelve shades, covered here in the LP100 shade, at SPF50+ and PA+++ in a 50 ml pack. The sun filter is mineral: 징크옥사이드 is the first of 33 printed entries, with three iron oxide pigments at the end and no fragrance entry. 변성알코올 is printed at position 9, and 스테아릭애씨드 is the only entry with an acid suffix. The brand prints a human SPF and PA test and a primary irritation test under the product name. Its blue light table gives a partial value for this shade, which contradicts its perfect blocking headline.

What makes it different?

A pigmented zinc oxide fluid with a shade range of twelve and a blue light table that is printed for this exact shade. The trade-off is claim consistency: the perfect blocking line is undercut by the brand's own blue light number, and the list carries denatured alcohol at 9 and several esters. Test footnotes name the product for SPF, PA and irritation but not for the blue light, uniformity and cover tests.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 3 with no dictionary entry, left in Korean.

Key ingredientWorth a closer look

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 15 lines this product advertises against the ingredient list and public documents. Here is how they read: likely, not proven: 1 · partly backed: 10 · overstated ad line: 1 · no source confirms it: 2 · sources disagree: 1.

Claims translated from Korean, originals preserved.

likely, not proven1

  • With a fluid formula, it pairs refreshingly thin and close without greasiness
    Korean original

    플루이드 제형으로 번들거림 없이 산뜻하게 얇착 페어링

partly backed10

  • Not a floating tone-up, but a customized tone-up that fits my skin perfectly
    Korean original

    들뜬 톤업 말고 내 피부에 딱 맞게 맞춤 톤업

  • With 12 customized shades, it clings snugly to my skin tone like foundation
    Korean original

    12가지 맞춤 쉐이드로 파데처럼 내 피부톤에 착-붙

  • With a high-content formulation of Zinc Oxide 20.9%
    Korean original

    징크옥사이드 20.9% 고함량 처방으로

  • SPF 50+ (51.6 ±8.2)
  • PA+++ (14.6 ±3.3)
  • LP100 57.825% (57.825 ±2.720%)
  • Skin tone uniformity improved by 11.44%
    Korean original

    피부톤 균일도 11.44% 개선

  • Coverage retention 94.87%
    Korean original

    커버 유지력 94.87%

  • Moisture-supplying ingredients and anti-grease ingredients care for the skin to create a natural and smooth complexion
    Korean original

    수분 공급 성분과 번들거림 방지 성분이 피부를 케어하여 자연스럽고 매끄러운 피부 연출

  • Sensitive skin irritation test completed
    Korean original

    민감성 피부 자극 테스트 완료

overstated ad line1

  • A low-irritation, reassuring sun serum that even sensitive skin can use every day
    Korean original

    민감한 피부도 매일 쓸 수 있는 저자극 안심 선세럼

no source confirms it2

  • Adheres comfortably without leaving residue on the skin
    Korean original

    피부에 잔여감 없이 편안하게 밀착

  • Natural glow tone-up
    Korean original

    내추럴 광채 톤업

sources disagree1

  • Not only UV A / UV B, but even blue light in everyday life — perfectly blocks it so it never touches the skin!
    Korean original

    UV A / UV B 는 물론, 일상 속 블루라이트까지 피부에 닿지 않도록 완벽 차단!

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.