ZEROID

ZEROID Intensive Lotion

Ingredient analysis and how the ad lines read

Read on 2026-09-23

What is this product?

A 160 ml rich moisturising lotion for severely dry and disordered skin, for face and body, from a dermatological brand whose own site publishes the full 30 entry ingredient list as page text. The oil phase is substantial: a medium chain triglyceride, two plant oils, a plant derived squalane and a fatty ester, with one silicone, humectants including glycerin and sodium hyaluronate, and two lipid class entries including a pseudo ceramide. The list has no fragrance entry, no essential oil, no ethanol, no paraben and no phenoxyethanol, matching the brand's ten item exclusion claim exactly; its one acid entry is stearic acid, a fatty acid, so it carries no exfoliating acid. The page cites one named human use test on this lotion with 21 participants in 2024, reporting barrier, hydration, itch and roughness figures with footnoted definitions but no report. The brand's proprietary technology and ingredient names are not mapped to any printed entry. No statutory information block was found on the page, and the pH statement there is brand wide.

What makes it different?

Three things separate it. First, the test disclosure: every efficacy figure on the page traces to one named human use test on this lotion itself, with the untreated site comparison and the self reported itch scale both defined in the small print, which is more than a headline percentage. Second, an exclusion profile that matches the brand's own ten item list entry for entry across all 30 printed entries. Third, within its own brand it is the richer of two lotions, and the landed records of the two show the difference sits in added plant oils and squalane rather than in any active. Against that, two cautions: twelve entries are fatty acids, oils or esters, which matters for breakout prone and fungal acne prone skin, and the page's lead technology and proprietary ingredient name are reused from the cream's page and are not tied to any entry on this lotion's list.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 1 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 카프릴릭/카프릭트라이글리세라이드, 올리브오일, 스테아릭애씨드, 솔비탄스테아레이트, 폴리글리세릴-3메틸글루코오스다이스테아레이트, 세틸팔미테이트, 솔비탄팔미테이트, 솔비탄올리베이트, 글리세릴스테아레이트, 카놀라오일, 글리세릴스테아레이트에스이, 메틸글루코오스세스퀴스테아레이트

Did the ad claims hold up?

We checked 26 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence2

  • Free of 10 harmful ingredients.
    Korean original

    10가지 유해성분 무첨가

  • Intensive Lotion is a high-moisture barrier care lotion recommended for dry and problematic skin, and Soothing Lotion is a low-irritation skin-friendly lotion recommended for slightly dry, combination, and sensitive skin. If you want a deep moisturizing feel, we recommend Intensive Lotion; if you want a refreshing feel, we recommend Soothing Lotion.
    Korean original

    인텐시브 로션은 고보습 장벽 케어 로션으로 건성 및 문제성 피부에게 추천하는 제품이며, 수딩 로션은 저자극 피부 친화 로션으로 약건성, 복합성 피부, 민감 피부에게 추천하는 제품입니다. 깊은 보습감을 원하신다면 인텐시브 로션을, 산뜻한 사용감을 원하신다면 수딩 로션을 추천드립니다.

likely, not proven3

  • High-moisture barrier care lotion for severely dry and problematic skin
    Korean original

    악건성 및 문제성 피부를 위한 고보습 장벽 케어 로션

  • Smooth application with a rich, moisturizing feel.
    Korean original

    풍부한 보습감이 느껴지는 부드러운 발림성

  • High-moisture intensive line zeroid intensive for severely dry and problematic skin.
    Korean original

    악건성 문제성 피부를 위한 고보습 집중 라인 zeroid intensive

partly backed11

  • point01 Strengthen skin barrier with MLE, our own skin barrier technology.
    Korean original

    point01 독자 개발 피부장벽 기술 MLE로 피부장벽을 튼튼하게

  • point03 Skin science solution tailored to sensitive skin, proven by human application testing.
    Korean original

    point03 인체적용시험으로 증명하는 민감피부 맞춤 피부 과학 솔루션

  • Damaged skin barrier improved 2.5 times with just one use.
    Korean original

    단 1회 사용만으로 손상 피부장벽 2.5배 개선

  • Immediate surface and inner moisture improvement effect.
    Korean original

    즉각적인 겉속보습 개선 효과

  • After product use, surface moisture improved by 484%.
    Korean original

    제품 사용 후 겉보습 484% 개선

  • After product use, inner moisture improved by 265%.
    Korean original

    제품 사용 후 속보습 265% 개선

  • Skin itching due to dryness improved by 65% in just 2 weeks.
    Korean original

    건조로 인한 피부 가려움 2주만에 65% 개선

  • With moisture barrier care, improves dead skin roughness on itchy, rough skin caused by dryness.
    Korean original

    건조로 인해 가렵고 거칠어진 피부 보습 장벽 케어로 각질 거칠기 개선

  • After 2 weeks of use, roughness of dry, itchy skin improved by 4.8%.
    Korean original

    2주 사용 후, 건조하고 가려운 피부 거칠기 4.8% 개선

  • point04 Even sensitive skin has zero irritation worries. Low-irritation, worry-free formula.
    Korean original

    point04 민감 피부도 자극 걱정 zero 저자극 안심 포뮬라

  • Zeroid products are developed so that even sensitive skin can use them, and all ages from infants·toddlers to adults can use them with confidence.
    Korean original

    제로이드 제품은 민감한 피부도 사용할 수 있게 개발되어 영·유아부터 성인까지 전 연령이 안심 사용 가능합니다.

overstated ad line1

  • After just one use, dead skin on dry, rough skin improved 100%.
    Korean original

    단 1회 사용 후, 건조하고 거칠어진 피부 각질 100% 개선

no evidence7

  • Zeroid cumulative sales surpassed 16 million units (based on Zeroid sales quantity, 2013-2024 March)
    Korean original

    제로이드 누적 판매량 1600만개 돌파 2013년-2024년 3월 기준 제로이드 판매 수량

  • If you have sensitive skin, you know. High consumer satisfaction.
    Korean original

    민감피부라면 다 알아요 높은 소비자 만족도

  • point02 Zeroid's exclusive ingredient Defensamide for skin defense UP
    Korean original

    point02 제로이드만의 독자 성분 디펜사마이드로 피부 방어력 UP

  • Defensamide increases skin defense against various irritants and helps maintain a healthy skin barrier.
    Korean original

    디펜사마이드는 다양한 자극요인으로부터 피부방어력을 높여 건강한 피부장벽 유지에 도움을 줍니다.

  • Hypoallergenic test completed.
    Korean original

    하이포 알러제닉 테스트 완료

  • Non-comedogenic test completed.
    Korean original

    논코메도제닉 테스트 완료

  • All Zeroid products are slightly acidic, similar to a healthy skin barrier (pH 5.5). Although each product differs slightly, they are all made within a pH range of 4.5~6.5.
    Korean original

    제로이드 전 제품은 건강한 피부 장벽(pH5.5)과 유사한 약산성 제품입니다. 각 제품마다 약간의 차이가 있으나 pH4.5~6.5범위에서 만들어지고 있습니다.

says nothing2

  • Next-level barrier care
    Korean original

    차원이 다른 장벽케어

  • Zeroid: proper skin barrier, zero skin concerns. We propose a healthy skin barrier care solution.
    Korean original

    zeroid 피부장벽 제대로 피부고민 zero 건강한 피부장벽 케어 솔루션을 제안합니다

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

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