DEWYTREE

DEWYTREE Hi Amino All Cleansing Milk

Ingredient analysis and how the ad lines read

Read on 2026-09-21

What is this product?

A 400 ml rinse off cleansing milk from DEWYTREE's Hi Amino cleansing line, sold on the brand's own Korean shop and carrying no functional cosmetic registration. Its 38 printed ingredients run water, macadamia seed oil, dipropylene glycol, glycerin, with four nonionic surfactants at positions 8, 11, 14 and 16, three fatty alcohols, a ceramide at 31, hyaluronic acid at 33 and lavender oil last. There is no sulfate, no soap salt, no denatured alcohol, no exfoliating acid and no fragrance entry anywhere in the list, and the only anionic surfactants are the two amino acid entries the product is named for, printed at 3 ppm and 2.55 ppm, with the milk protein extract at 0.05 ppm. A brand cleansing study on 20 adult subjects sits behind percentages for fine dust and makeup removal and a 4.28 percent moisture reading, and the before and after values printed under those percentages do not reproduce them.

What makes it different?

A cleansing milk whose wash is carried by four nonionic surfactants, with no sulfate, no soap salt and no fragrance entry in 38 printed ingredients, which is a narrow build for a step that has to remove makeup. The second separator is disclosure: the brand prints concentrations for three of its headline ingredients, the two amino acid entries at 3 ppm and 2.55 ppm being the only anionic surfactants in the list, and prints the before and after values under its own cleansing percentages, which lets a reader check both the ingredient story and the arithmetic without leaving the page.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 5 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 라벤더오일, 마카다미아씨오일, 폴리솔베이트80, 글리세릴스테아레이트, 세테아릴올리베이트, 솔비탄올리베이트, 하이드로제네이티드레시틴

Did the ad claims hold up?

We checked 30 lines this product advertises against the ingredient list and public documents. 2 of them look likely, though none are proven outright.

Claims translated from Korean, originals preserved.

likely, not proven2

  • Mild, hydrating cleansing milk that adds moisture to cleansing
    Korean original

    클렌징에 보습을 더한 마일드 촉촉 클렌징 밀크

  • Oil ingredients that remove impurities and water ingredients that wash away impurities are already mixed, so surfactant particles help to gently remove impurities from the skin, and moisture is maintained even after cleansing.
    Korean original

    노폐물을 제거하는 오일 성분과 노폐물을 씻어내는 수분 성분이 이미 섞여 있어 계면활성제 입자들이 피부의 노폐물을 부드럽게 제거하는 데 도움을 주고, 클렌징 후에도 촉촉함이 유지됩니다.

partly backed14

  • Improves inner moisture after cleansing
    Korean original

    클렌징 후 속보습 개선 효과

  • Powerful point makeup cleansing power, 99% cleansing
    Korean original

    강력한 포인트 메이크업 세정력 99% 세정

  • Contains naturally-derived amino acid surfactant
    Korean original

    자연유래 아미노산 계면활성제 함유

  • Ultra-fine dust 92% cleansing
    Korean original

    초 미세먼지 92% 세정

  • Mild cleansing / Skin barrier protection / Moist finish
    Korean original

    마일드 클렌징 / 피부 장벽 보호 / 촉촉한 마무리

  • On the other hand, non-ionic surfactants, which utilize the emulsifying action of water and oil, protect the skin barrier and allow gentle cleansing.
    Korean original

    반면, 물과 기름의 유화 작용을 활용하는 비이온 계면활성제는 피부 장벽을 보호하며 부드럽게 세정이 가능합니다.

  • 4.28% inner moisture improvement
    Korean original

    4.28% 속보습 개선

  • Ultra-fine dust cleansing effect +92%
    Korean original

    초 미세먼지 세정 효과 +92%

  • Point makeup cleansing effect +99%
    Korean original

    포인트 메이크업 세정 효과 +99%

  • Product satisfaction 100%
    Korean original

    제품 만족도 100%

  • Satisfaction with fine dust and residue removal 100%
    Korean original

    미세먼지 및 잔여물 제거 만족도 100%

  • Pore sebum improvement satisfaction 100%
    Korean original

    모공 속 피지 개선 만족도 100%

  • Moisture satisfaction after product use 100%
    Korean original

    제품 사용 후 수분 만족도 100%

  • Makeup cleansing satisfaction 100%
    Korean original

    메이크업 클렌징 만족도 100%

overstated ad line4

  • Clinically verified powerful all-cleansing effect
    Korean original

    임상으로 검증한 강력한 올 클렌징 효과

  • Base makeup cleansing effect +95%
    Korean original

    베이스 메이크업 세정 효과 +95%

  • A product containing milk with a milk-like formula
    Korean original

    밀크를 닮은 제형 밀크를 담은 제품

  • Protects the skin barrier with milk protein extract, and helps moisturize with hyaluronic acid and ceramide.
    Korean original

    우유단백질추출물로 피부 장벽을 보호하고, 히알루론산과 세라마이드로 보습에 도움을 줍니다.

no evidence5

  • No. 1 in cleansing sales at Olive Young
    Korean original

    올리브영 클렌징 판매 1등

  • 20 consecutive weeks at #1, Hall of Fame
    Korean original

    20주 연속 1위 달성 명예의 전당

  • Amino acids are a major component, accounting for 40% of the natural moisturizing factor (N.M.F) that is responsible for the moisture in our skin, and are a moisturizing ingredient that prevents moisture evaporation.
    Korean original

    아미노산은 우리 피부의 수분을 책임지는 천연보습인자(N.M.F)의 40%에 해당하는 주요 구성성분이자 수분 증발을 막는 보습 성분입니다.

  • A slightly acidic solution you want to use every day
    Korean original

    매일 사용하고싶은 약산성 솔루션

  • Maintains a pH between 3-5, the skin's most comfortable state, helping to care for the skin healthily.
    Korean original

    피부가 가장 편안한 상태인 pH 3-5 사이를 유지해 피부를 건강하게 케어할 수 있도록 도와줍니다.

says nothing5

  • Milder, more moist, and cleaner
    Korean original

    더 마일드하고 촉촉하고 깔끔하게

  • The nation's cleansing milk
    Korean original

    국민 클렌징 밀크

  • Cleansing done, skincare begins!
    Korean original

    클렌징 끝, 스킨케어 시작!

  • The simplest way to protect my skin every day, cleansing milk
    Korean original

    매일 내 피부를 지키는 가장 간편한 방법, 클렌징 밀크

  • A soft lotion formula that the skin notices first
    Korean original

    피부가 먼저 알아보는 부드러운 로션 제형

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.