DOINGWHAT

DOINGWHAT Skin Tone Sun Powder

Ingredient analysis and how the ad lines read

Read on 2026-09-21

What is this product?

A skin-tone sun powder in cushion form whose front-loaded UV filters, including zinc oxide and titanium dioxide, suit those wanting tone-correcting sun protection with a mostly fragrance-free ingredient list.

What makes it different?

The list pairs mineral filters, Titanium Dioxide at 2 and Zinc Oxide at 8, with organic filters Homosalate at 6, Ethylhexyl Salicylate at 7 and a newer broad-spectrum filter at 9. Iron oxides at 10, 13 and 19 plus Manganese Violet and Ultramarines supply the skin-tone tint. No fragrance, essential oils or drying alcohols were found across the 25 items, which favors reactive skin.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 4 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 스테아릭애씨드