Demaf Hero My First Bubble Serum

What is this product?

Demaf's Hero My First Bubble Serum is a straightforward humectant serum sold as a two phase liquid: the directions on its retail record tell the user to shake it so an oil phase and a toner phase recombine and dispense as a bubble, which is what the name points at, though no foaming surfactant or propellant sits among its 28 ingredients and no measurement backs the absorption benefit attached to it. The hydration itself is real, with three glycols in positions 2, 3 and 4 behind water, two hyaluronic forms at 10 and 11, panthenol 15th and ceramide NP 17th. What buyers with congestion prone skin should notice is macadamia and jojoba oils printed 5th and 6th, high enough to be a bulk phase, which also makes the makeup grip claim on the listing a doubtful one.

What makes it different?

At 28 entries this label runs shorter than the other products recorded for its group, and it is conventional in a way worth saying plainly: no actives beyond hydration, no exfoliating acid, no retinoid, no niacinamide, and no fragrance entry either. The list does print two 애씨드 tokens and neither is an exfoliant: 하이알루로닉애씨드 at 11 is a humectant polysaccharide and 아세틱애씨드 at 27 sits in the tail as a pH adjuster, so what is missing is the AHA, BHA and PHA class rather than acids as such. The unusual choice is putting macadamia and jojoba oils fifth and sixth in what is sold as a watery serum, which makes it richer than the category name suggests and is the reason it suits dry skin better than congested skin. Nothing on the label carries an amount and no pH is published.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 1 with no dictionary entry, left in Korean.

• Water
• Methylpropanediol
• Glycerin
• Butylene Glycol
• Macadamia Ternifolia Seed Oil
• Simmondsia Chinensis (Jojoba) Seed Oil
• Dipropylene Glycol
• 1,2헥산다이올
• Oenothera Biennis (Evening Primrose) Flower Extract
• Sodium Hyaluronate
• Hyaluronic Acid
• C12-14 Alketh-12
• Neopentyl Glycol Dicaprate
• Betaine
• Panthenol
• Xylitol
• Ceramide NP
• Lecithin
• Tocopheryl Acetate
• Allantoin
• Ammonium Acryloyldimethyltaurate/VP Copolymer
• Carbomer
• Arginine
• Caprylyl Glycol
• Illicium Verum (Anise) Fruit Extract
• Ethylhexylglycerin
• Acetic Acid
• Disodium EDTA

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 마카다미아씨오일, 호호바씨오일, 레시틴

Did the ad claims hold up?

We checked 3 lines this product advertises against the ingredient list and public documents. One of them looks likely, though none are proven outright.

Claims translated from Korean, originals preserved.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines