allNATURAL Houttuynia Cordata Care Serum

What is this product?

A water based houttuynia serum from a small Korean brand that sells direct, positioned for blemish prone and reactive skin. Its statutory list runs to 25 items with houttuynia extract declared at 5,003 ppm in position 5, ahead of every other botanical, followed by a humectant set of glycerin, betaine, butylene glycol and sodium hyaluronate, calming entries in allantoin, purslane and green tea, and three berry extracts in the final three positions. There is no oil phase at all: no butter, no wax, no fatty alcohol, and one scent bearing geranium flower oil as the only aromatic entry. No pH is published, no English ingredient list exists on any collected surface, and the statutory block for this product omits the functional cosmetic row that the same page prints for its siblings. Seven distinct percentage figures appear in the brand's detail imagery, two of them printed twice, running from single use hydration to four week comedo counts, and none carries a subject count, an institution or a date. One thing to know before quoting position 22: the brand publishes its own list twice, as text and inside an image, and the two spell that one botanical differently, so the stored list follows the spelling carried by the standardised Korean ingredient name table and the other spelling is kept in the collection notes.

What makes it different?

Houttuynia declared at 5,003 ppm and placed fifth, ahead of every other extract, is the one quantified thing this serum has, and the brand builds its whole identity on that plant across a full routine. The other separator is negative and structural: there is no oil phase anywhere in the formula, so the product is humectants and extracts with a single geranium flower oil, which is why it layers under an occlusive rather than replacing one.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.

Key ingredient

• Water
• Glycerin
• 1,2-Hexanediol
• Dipropylene Glycol
• Houttuynia Cordata Extract
• Carbomer
• Polyglyceryl-10 Laurate
• Propanediol
• Tromethamine
• Betaine
• Ethylhexylglycerin
• Butylene Glycol
• Allantoin
• Disodium EDTA
• Dipotassium Glycyrrhizate
• Sodium Hyaluronate
• Pelargonium Graveolens Flower Oil
• Camellia Sinensis Leaf Extract
• 미로탐누스 플라벨리폴리아잎추출물
• Salvia Officinalis (Sage) Leaf Extract
• Portulaca Oleracea Extract
• 아사이팜열매추출물
• Vaccinium Angustifolium (Blueberry) Fruit Extract
• Phyllanthus Emblica Fruit Extract
• Vaccinium Macrocarpon (Cranberry) Fruit Extract

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 센티드제라늄꽃오일

Did the ad claims hold up?

We checked 26 lines this product advertises against the ingredient list and public documents. One of them holds up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.

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