BLITHE
BLITHE Bubbling Splash Mask Indian Gypsum Mud
Ingredient analysis and how the ad lines read
Read on 2026-09-21
What is this product?
A clay-first wash-off pack that doubles as a foaming cleanser, built on kaolin, bentonite and Canadian colloidal clay placed high in the list, best suited to oily or combination skin wanting a fast pore and sebum reset. Sensitive skin should note the sage oil and fragrance allergens near the later half.
What makes it different?
The structure is unusual for a wash-off pack: after water, glycerin and glacier water, three clays sit at positions 4, 6 and 14, and five potassium soap salts make the formula foam like a cleanser. The later half adds a plant extract plus hydroxycinnamic acid, oleanolic acid and rutin at positions 24 to 27, though their concentrations are not printed on the page checked here. No drying alcohol was found in the list, and there is no fragrance ingredient beyond sage oil and the declared allergens linalool and limonene.
What is in it?
The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.
This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 3 with no dictionary entry, left in Korean.
Key ingredientWorth a closer look
- Water
- Glycerin
- Water
- Kaolin
- Titanium Dioxide
- Bentonite
- Potassium Myristate
- Propanediol
- Potassium Stearate
- Potassium Cocoyl Glycinate
- 1,2-Hexanediol
- Potassium Palmitate
- Potassium Cocoate
- 캐나다콜로이달클레이
- Iron Oxide Black
- Salvia Officinalis (Sage) Oil
- Ethylhexylglycerin
- Disodium EDTA
- Butyl Avocadate
- Butylene Glycol
- Linalool
- Aloe Barbadensis Leaf Extract
- Limonene
- 에난티아 클로란타껍질추출물
- Hydroxycinnamic Acid
- Oleanolic Acid
- Rutin
- 프로필갈레이트
Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.
We could not place these in the list above: 살비아오일, 부틸아보카데이트
Did the ad claims hold up?
We checked 4 lines this product advertises against the ingredient list and public documents. One of them looks likely, though none are proven outright.
Claims translated from Korean, originals preserved.
likely, not proven1
- Pore & elasticity care
Korean original
모공&탄력 케어
partly backed1
- BLITHE | A mud mask that achieves pore reduction and elasticity care in 3 minutes. A low-irritation solution that soothes the skin with simple yet powerful ingredients.
Korean original
BLITHE | 3분 만에 모공 축소와 탄력 케어를 실현하는 머드 마스크. 심플하면서도 강력한 성분으로 피부를 진정시켜주는 저자극 솔루션.
overstated ad line1
- Pore reduction finished in 3 minutes ✅[Clinically proven] Improvement in pore count, depth, and area with 1 use ✅[Clinically proven] Reduction in sebum count and impurities with 1 use ✅[Clinically proven] Improvement in skin elasticity and sagging with 1 use
Korean original
3분으로 끝내는 모공축소 ✅[임상입증] 1회 사용으로 모공개수, 깊이, 면적 개선 ✅[임상입증] 1회 사용으로 피지 개수 및 노폐물 감소 ✅[임상입증] 1회 사용으로 피부 탄력 및 처짐 개선
says nothing1
- A 15-second wash-off pack for the skin, clean beauty brand Blithe.
Korean original
피부를 위한 15초 세수팩, 클린뷰티 브랜드 블라이드
Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.