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beplain Milk Ceramide Lip Essence

Ingredient analysis and how the ad lines read

Product photo of beplain Milk Ceramide Lip Essence

Read on 2026-09-10

What is this product?

A 10g lip essence built as a wax-and-ester balm base rather than a watery serum, carrying ceramide NP at a disclosed 40ppm alongside phytosphingosine and hydrogenated lecithin for barrier support. This record found no marketing claim at all for the product beyond its own mandated disclosure table, which states it is not filed as a functional cosmetic and lists it for all skin types with no supporting test. Read the ingredient list with one caveat: the brand's own disclosure table cuts off mid-word, so an unknown number of ingredients likely follow the visible twenty, and this record does not treat fragrance as confirmed absent for that reason.

What makes it different?

Two things distinguish this record rather than the product itself. First, disclosure: 40ppm for ceramide NP is a specific disclosed figure, and lip treatments generally name ceramide with no level at all, so printing one is worth noting. Second, this record's collected claim set holds no promotional copy; the only two statements it can grade both come from the brand's own mandated product-information table, because no promotional section survived in the single page archived for this product. That same page's ingredient disclosure is cut off mid-word, which is the reason fragrance is marked unknown here rather than confirmed absent.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 1 with no dictionary entry, left in Korean.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 다이펜타에리스리틸헥사C5-9애씨드에스터, 해바라기씨왁스, 솔비탄세스퀴올리에이트, 카프릴릭/카프릭트라이글리세라이드, 시어버터, 메도우폼씨오일, 글리세릴카프릴레이트, 쌀겨오일, 하이드로제네이티드레시틴

Did the ad claims hold up?

We checked 2 lines this product advertises against the ingredient list and public documents. One of them holds up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence1

  • Ministry of Food and Drug Safety review statement: Not applicable
    Korean original

    식품의약품안전처심사 필 문구: 해당사항 없음

says nothing1

  • For all skin types
    Korean original

    모든 피부용

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

Which articles cover it?

Articles on this site that write about this product.