Beauty of Joseon Ground Rice and Honey Glow Mask

What is this product?

A Korean wash-off clay mask from Beauty of Joseon, sold as a 150 mL jar and built on two adsorbing clays with grain particles suspended in them. Kaolin is the second of 35 printed entries, behind water alone, and bentonite adds a second clay at 19. Three figures are disclosed on the label and they are the product's real argument: honey at 5 percent in third position, a rice hull powder at 3.5 percent at 7, and rice bran at 1 percent at 15, with a rice lees extract at 1,000 ppm at 16. There is no exfoliating acid anywhere in the list, so the exfoliation is mechanical and is meant to happen during the rolling rinse the brand's own direction sets after a five to ten minute dwell. Four polyols and the honey sit against the clay draw, and a menthyl lactate at the end of the list adds a cooling finish. No fragrance entry, no essential oil and no drying alcohol appears among the 35 entries.

What makes it different?

Puts its numbers where the story is: three of the four disclosed figures on this label are the honey and the two grain materials, which is the whole pitch stated in percentages rather than in adjectives. The exfoliating half carries no acid at all, so this is a grain and clay treatment rather than a peel, and the removal step is the active step. The trade-off is printed on the same panel: the extract figures behind the brand's rice and fermentation copy are 1,000 ppm, 1 ppm and 0.1 ppm, and the marketing names for two materials, makgeolli lees and rice bran powder, are not the names the statutory list prints beside those figures.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 2 with no dictionary entry, left in Korean.

Key ingredient

• Water
• Kaolin
• Honey
• Glycerin
• Propanediol
• Dipropylene Glycol
• 왕겨가루
• Isononyl Isononanoate
• 1,2-Hexanediol
• Cetyl Alcohol
• Caprylic/Capric Triglyceride
• Polyglyceryl-3 Methylglucose Distearate
• Glyceryl Stearate
• Butylene Glycol
• 쌀겨
• Oryza Sativa (Rice) Lees Extract
• Oryza Sativa (Rice) Extract
• Honey Extract
• Bentonite
• Palmitic Acid
• Stearic Acid
• Behenyl Alcohol
• Cellulose
• Zea Mays (Corn) Starch
• Xanthan Gum
• Hydroxyacetophenone
• Potassium Cetyl Phosphate
• Ethylhexylglycerin
• Polyacrylate-13
• Hydrogenated Polyisobutene
• Sodium Phytate
• Polyglyceryl-10 Laurate
• Ethylhexyl Palmitate
• Sorbitan Isostearate
• Menthyl Lactate

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 카프릴릭/카프릭트라이글리세라이드, 폴리글리세릴-3메틸글루코오스다이스테아레이트, 글리세릴스테아레이트, 폴리글리세릴-10라우레이트, 에틸헥실팔미테이트, 솔비탄아이소스테아레이트, 아이소노닐아이소노나노에이트, 세틸알코올

Did the ad claims hold up?

We checked 15 lines this product advertises against the ingredient list and public documents. One of them looks likely, though none are proven outright.

Claims translated from Korean, originals preserved.

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

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