ISOI

ISOI Rose Refresh Mask

Ingredient analysis and how the ad lines read

Read on 2026-09-12

What is this product?

An 80g wash-off gel mask from ISOI, built on damask rose distillate at a printed 70% at position 1, with real rose petal at 6 and a humectant block of glycerin, betaine and trehalose immediately behind. Thirty-one items, 24 of them botanical, thickened by carbomer and xanthan gum, with 1,2-hexanediol at 27 as the only preservation-capable entry and no fragrance, essential oil, acid, clay or oil phase anywhere. The statutory record prints 해당없음 for functional-cosmetic filing and carries no pH or English INCI. The brand cites two four-week studies at an institution with n equals 22, one Visioscan smoothness measurement and one satisfaction survey, both labelled temporary with individual variation. Fits dehydrated and heat-flushed skin as a ten-minute hydration and cooling step; conditional for sensitive skin because of the 70% rose distillate and two Asteraceae extracts; not a substitute for a clay pore pack.

What makes it different?

Two things separate it within wash-off packs. First, it discloses a concentration at all, and discloses it on the lead material: 70% on the position-1 floral water is the only number on the panel, and it is the number the whole product rests on. Second, it inverts the format's usual direction. A wash-off pack normally removes, by clay, charcoal, enzyme or acid, and this one carries none of those and only deposits. The corollary is the caution: a botanical count of 24 out of 31, including two Asteraceae extracts and a 70% rose distillate, is a wide sensitisation surface for a product marketed at already-irritated skin.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

This brand publishes its ingredient list in Korean only. Names below are the matching INCI names from the Korean Cosmetic Association ingredient dictionary, except 6 with no dictionary entry, left in Korean.

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

Did the ad claims hold up?

We checked 10 lines this product advertises against the ingredient list and public documents. 2 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence2

  • Use the same Bulgarian rose water as the spot serum!
    Korean original

    잡티세럼과 동일한 불가리안 로즈 워터 사용!

  • Not an artificial rose scent, but a natural rose scent that presents
    Korean original

    인공 장미향이 아닌, 자연 그대로의 장미향이 선사하는

likely, not proven4

  • Skin tone, skin texture improvement efficacy evaluation test / Korean Dermatology Research Institute / 2019.8.21~9.18 / 22 people / temporary, individual differences exist
    Korean original

    피부톤, 피부결 개선 효능평가시험 / 대한피부과학연구소 / 2019.8.21~9.18 / 22명 / 일시적, 개인차 있음

  • Positive response rate (%) to survey after 4 weeks of product use / 19.8.21~9.18 / Korean Dermatology Research Institute / 22 people / temporary, individual differences exist
    Korean original

    제품 4주 사용 후 설문 긍정 답변률(%) / 19.8.21~9.18 / 대한피부과학연구소 / 22명 / 일시적, 개인차 있음

  • The cooling gel formula quickly cools heated skin.
    Korean original

    쿨링젤 제형이 열오른 피부를 빠르게 식혀줍니다.

  • With a thick, highly concentrated cooling gel formula, there is no worry of dripping even when applied generously, and it contains a subtle natural rose fragrance, not an artificial one, allowing you to experience deep relaxation.
    Korean original

    탱글한 고농축 쿨링젤 제형으로 도톰하게 발라도 흘러내릴 걱정이 없으며, 인공장미향이 아닌 자연 그대로의 은은한 장미향을 담고 있어 깊은 릴렉싱을 경험할 수 있다

partly backed1

  • This is a premium wash-off rose mask pack filled with the vitality of Bulgarian dawn roses. High-purity Bulgarian rose water 70% and natural rose petals bestow bright radiance and clear moisture glow on parched, tired skin.
    Korean original

    불가리아 새벽장미의 생명력이 고스란히 담긴 프리미엄 워시오프 로즈 마스크팩입니다. 고순도의 불가리안 로즈 워터 70%와 자연 그대로의 로즈 꽃잎이 메미르고 지친 피부에 환한 생기와 맑은 수분광채를 선사합니다.

overstated ad line1

  • Only natural ingredients of EWG green grade were used for all ingredients, and for preservatives, Isoi's exclusive natural preservative system was applied, so it can be used without concern about chemical ingredients.
    Korean original

    전성분 EWG 그린등급의 천연성분만을 사용했으며, 방부제 역시 아이소이만의 천연방부 시스템을 적용해 화학성분 걱정 없이 사용할 수 있다

no evidence1

  • A wash-off type mask pack product containing rose water and rose petals extracted from roses harvested at dawn when active ingredients reach their peak.
    Korean original

    유효성분이 최고조에 이르는 새벽시간 장미를 채화 후 추출한 장미꽃수와 장미꽃잎을 함유한 워시오프 타입의 마스크팩 제품

says nothing1

  • The vitality of dawn roses for tired skin!
    Korean original

    지친 피부에 새벽장미의 생명력을!

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

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