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Abib

Abib Acne Foam Cleanser Heartleaf Foam

Ingredient analysis and how the ad lines read

Read on 2026-09-17

What is this product?

A Korean foaming face wash built on amino-acid and isethionate surfactants rather than on a classic soap base, filed in Korea's notified functional-cosmetic category for relieving acne-prone skin and carrying free salicylic acid alongside heartleaf extract at a disclosed 2,100 ppm. The brand publishes both the Korean and the Latin-script ingredient lists on the same page, item for item in the same order, and adds its own notice that the product contains no added fragrance and that the plant base carries a raw-material odour which varies with the harvest season. It is marketed as mildly acidic, but no pH value appears on the surface read for this record. Sold as a 150 ml unit on the brand's own storefront, with a larger format listed elsewhere that this record does not draw from.

What makes it different?

Two things separate it. It discloses a concentration for the botanical in its own name, 2,100 ppm, which Korean labelling never required, and that disclosure is what lets a reader check the marketing against the formula rather than take it on trust. And it publishes a downside on its own product page: an explicit notice that the unfragranced base smells of the raw extract and that the odour varies by harvest season.

What is in it?

The full ingredient list as the brand publishes it, in the printed order. Each name links to what we know about that ingredient.

Key ingredient

Ingredients with no mark are ones we found nothing notable about, and when marks overlap on one ingredient we show the caution first.

We could not place these in the list above: 글리세릴스테아레이트에스이, 살리실릭애씨드

Did the ad claims hold up?

We checked 13 lines this product advertises against the ingredient list and public documents. 3 of them hold up. The rest are only partly right or have nothing behind them.

Claims translated from Korean, originals preserved.

backed by evidence3

  • *Limited to raw material properties *Functional cosmetic for acne-prone skin relief (Not a drug for the prevention and treatment of diseases)
    Korean original

    *원료적 특성에 한함 *여드름성 피부 완화 기능성 화장품 (질병의 예방 및 치료를 위한 의약품 아님)

  • Functional cosmetic for acne-prone skin relief
    Korean original

    여드름성 피부 완화 기능성 화장품

  • Houttuynia Cordata Foam is a product without added fragrance; you may occasionally perceive the base odor of the formulation (raw material odor), and the scent may vary depending on the harvest time of the extract.
    Korean original

    어성초 폼은 향료가 첨가되지 않은 제품으로 간혹 제형의 베이스 취(원료취)를 느끼실 수 있으며, 추출물 수확 시기에 따라 향취 편차가 발생할 수 있습니다.

likely, not proven1

  • Please note that this product has the inherent raw material odor of Houttuynia Cordata extract and is free from any issues in use.
    Korean original

    어성초 추출물 고유의 원료취로 사용에는 이상 없는 제품인 점 참고 부탁드립니다.

partly backed4

  • Skin-comforting low-irritation care mildly acidic acne cleanser, Houttuynia Cordata Foam
    Korean original

    피부가 편안한 저자극 케어 약산성 아크네 클렌저, 어성초 폼

  • Salicylic acid helps relieve skin troubles, and Centella Asiatica extract soothes sensitized skin comfortably.
    Korean original

    살리실산이 피부 트러블을 완화시키는데 도움을 주고, 병풀추출물이 민감해진 피부를 편안하게 진정시켜줍니다.

  • Skin low-irritation test completed! Gently care for your skin with Houttuynia Cordata Foam.
    Korean original

    피부 저자극 테스트 완료! 어성초 폼으로 순하게 관리하세요.

  • *Human skin primary irritation test completed / H&B Bio Skin Clinical Research Center
    Korean original

    *인체 피부 일차 자극 테스트 완료 / (주)에이치앤바이오 피부임상연구센터

overstated ad line1

  • Filled with Jirisan Houttuynia Cordata extract, it helps with soothing care and nurtures clean, healthy skin.
    Korean original

    지리산 어성초 추출물이 가득 담겨 진정케어에 도움을 주고 깨끗하고 건강한 피부로 가꾸어줍니다.

no evidence3

  • Wash with confidence using this mildly acidic foam similar to the pH of healthy skin, for a low-irritation cleanse!
    Korean original

    건강한 피부의 pH와 유사한 약산성 폼으로 안심하고 저자극 세안하세요!

  • Experience a cleanse without any tightness.
    Korean original

    당김 없는 세안을 경험하세요.

  • Soft foam provides a moisturized finish after cleansing.
    Korean original

    부드러운 거품이 세안 후 촉촉한 마무리감을 선사합니다.

says nothing1

  • Take care of your skin with Houttuynia Cordata!
    Korean original

    어성초로 피부를 관리하세요!

Each line is quoted as the brand published it, and each one was read on its own against the ingredient list and the documents the brand publishes.

How we read these lines

What else is worth seeing?

Products we read alongside this one.